Save 10% when purchasing a bundle or gift set from the intimate skincare range.
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Medicine Mamas Apothecary is an American webshop specializing in vulva care products under the VMAGIC brand. The range is formulated without fragrances, dyes, or hormones and is developed under the guidance of a gynecologist.
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About Medicine Mamas Apothecary
Main category
Vulva care and intimate skincare
Key products
Vulva balm, vulva wash, vaginal suppositories, bundles and gift sets
Free shipping from
$50 for U.S. orders
Prices starting from
$14.44
Return policy
Love it or your money back
Subscription discount
Up to 25% with Subscribe and Save
Target audience
Women experiencing menopause, postpartum, or grooming-related skin concerns
Formulation standards
Free of fragrances, dyes, and hormones; CCOF-compliant where possible
Medicine Mamas Apothecary positions itself in the premium intimate skincare segment, targeting women dealing with vulvar dryness, menopausal symptoms, postpartum recovery, or grooming-related irritation. The brand was founded by Dr. Clare Bertucci, a physician with over 30 years of clinical experience, who built the product line around the principle that vulva care deserves the same informed, science-backed attention as general skincare. Products are formulated with organic ingredients where possible and comply with CCOF standards, avoiding known skin irritants. The brand distinguishes itself through direct anatomical language and educational content, actively working to reduce stigma around female intimate health.
Active promotions
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Subscribe to regular deliveries and save up to 25% on each order through the Subscribe and Save program.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Medicine Mamas Apothecary in the news
Recent updates and background about Medicine Mamas Apothecary, summarised in our own words.
Good Medicine Apothecary Opens as Cafe and Listening Lounge in Spokane
A new venue called Good Medicine Apothecary has opened in downtown Spokane, combining a cafe with a listening lounge concept. The space offers coffee drinks alongside music and a cultural atmosphere. The business appears to have no direct connection to Medicine Mama's Apothecary.
Medicine Mama Launches Organic Vulva Balm at Whole Foods
Medicine Mama's Apothecary offers a hormone-free organic balm designed to address dryness, itching, and irritation in the vulvar area. The product, sold in a 2 oz format, is positioned as intimate skincare support, particularly for women experiencing menopause. It is available through Whole Foods Market.
The Apothecary Shoppe Prepares Grand Opening Event in Opelousas
A celebration is being planned to mark the opening of The Apothecary Shoppe in Opelousas. Details about the event were reported by local radio outlet 103.3 The G.O.A.T. This business is separate from Medicine Mama's Apothecary.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Medicine Mamas Apothecary
Answers to the most common questions, based on search behaviour and our own research.
Is Medicine Mamas Apothecary a reliable webshop?
Medicine Mamas Apothecary is a webshop led by a medical professional, Dr. Clare Bertucci, with over 30 years of gynecological practice. The brand offers a satisfaction guarantee described as love it or your money back, which indicates a degree of consumer confidence in their products.
Does Medicine Mamas Apothecary offer free shipping?
Free shipping is available on all U.S. orders of $50 or more. Orders below that threshold will have shipping costs calculated at checkout.
Can I return products if I am not satisfied?
Medicine Mamas Apothecary states a love it or your money back guarantee. Consumers who are unsatisfied with their purchase are encouraged to reach out through the Help and FAQ section of the website for further details on the return process.
Are the products from Medicine Mamas Apothecary hormone-free and safe for sensitive skin?
The VMAGIC product line is formulated without fragrances, dyes, and hormones. The brand uses organic ingredients where possible and excludes known skin irritants, making the products suitable for sensitive intimate skin.
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