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Matto is an espresso bar chain based in New York City, offering espresso-based drinks, fresh-baked pastries, sandwiches, and snacks at accessible price points. The brand positions itself around a European-style café experience with a straightforward, affordable pricing concept.
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About Matto
Main category
Espresso bars and café chain
Location
New York City, NY
Number of locations
25 or more across Manhattan and New Jersey
Price concept
Affordable, starting at a few dollars per item
Ordering options
In-store and online via the Matto marketplace
App available
Yes, on App Store and Google Play
Franchise
Franchise opportunities available
Target audience
Urban coffee drinkers seeking affordable quality espresso
Matto operates a growing network of espresso bars across Manhattan, targeting everyday coffee drinkers who want quality espresso without the premium price tag typically associated with specialty coffee. The concept is built around a simple, affordable pricing model, summarized by the brand itself as 'three single-dollar bills,' placing it firmly in the budget-to-mid segment. Each location is styled after European espresso bars, emphasizing atmosphere alongside product quality. In addition to physical locations, Matto operates an online marketplace where customers can purchase and gift branded and menu items.
Active promotions
Ready to use with your order at Matto.
Download the Matto app and receive a discount on your first order placed through the app.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Sign up for the Matto newsletter and get an exclusive welcome offer on your next in-store or online purchase.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Matto in the news
Recent updates and background about Matto, summarised in our own words.
Matto launches online marketplace for coffee fans
Matto has introduced a new online marketplace where customers can shop for and gift their favorite Matto items directly through the website. The marketplace expands the brand beyond its physical espresso bar locations.
Matto expands with new locations across New York City
Several Matto espresso bar locations have recently opened or are listed as coming soon, including a spot at Sutton Place and a location serving Midtown East. A New Jersey location near Rutgers University is also in the pipeline.
Matto franchise program open for new applicants
Matto is actively inviting entrepreneurs to explore its franchise model, offering what the brand describes as a superior franchise opportunity. Interested parties can submit inquiries directly through the Matto website.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Matto
Answers to the most common questions, based on search behaviour and our own research.
Is Matto a reliable place to order from?
Matto is an established espresso bar chain with over 25 locations across New York City and a dedicated app on both the App Store and Google Play. The brand has been operating long enough to offer franchise opportunities, which suggests a stable and structured business.
Where are Matto espresso bars located?
Matto has locations spread across Manhattan neighborhoods including Tribeca, Midtown, the Upper West Side, Greenwich Village, and more. A location in New Jersey near Rutgers University is listed as coming soon.
Can I order Matto products online?
Yes, Matto has an online marketplace where customers can shop for and gift favorite items. Orders can be placed through the website or via the Matto app, available on the App Store and Google Play.
How much does coffee at Matto cost?
Matto's pricing concept is built around affordability, with the brand referencing 'three single-dollar bills' as the price point for its espresso drinks. Exact prices for all menu items are not published on the website.
Your turn
Do you have experience with Matto?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Matto
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
