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MatchaBar is an American online store specialising in ceremonial grade matcha powder and matcha-based instant lattes, sourced from family farms in Japan. The brand was founded in 2014 by brothers Max and Graham Fortgang and has since built a customer base of over 312,000 verified buyers.
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About Matchabar
Founded
2014
Verified customers
312,300+
Main product
Ceremonial grade matcha powder
Origin
Single origin, Kagoshima, Japan
Harvest
First harvest, young leaves
Caffeine per serving
80mg
Lab tested
Yes, free from contaminants
Prices from
$39.99
MatchaBar positions itself in the premium segment of the matcha market, targeting health-conscious consumers who are looking to reduce coffee consumption without sacrificing sustained energy and focus. The brand sources single-origin, first-harvest matcha exclusively from Kagoshima, Japan, and emphasises direct farm partnerships to guarantee freshness. Its product line is kept deliberately narrow, with a ceremonial grade matcha powder as the core offering and a newer line of instant iced lattes aimed at convenience-oriented buyers. All products are lab tested and free from seed oils, added sugars and artificial additives, placing MatchaBar firmly in the clean-label wellness category.
Active promotions
Ready to use with your order at Matchabar.
A referral programme where existing customers can share a $10 discount with a new buyer and receive $10 credit themselves upon a qualifying purchase.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
A subscription option on selected products, such as the instant iced lattes, offering a recurring delivery at a reduced price compared to one-time purchases.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Matchabar in the news
Recent updates and background about Matchabar, summarised in our own words.
Milk Frothers Reviewed: Top Picks for 2026
Wirecutter, the product review outlet operated by The New York Times, has published its updated list of recommended milk frothers for 2026. The roundup identifies three models as the best currently available. The review does not focus on MatchaBar specifically.
Visit Matchabar →Emeri Matcha Bar Opens Permanent Location in Mount Pleasant
Emeri Matcha Bar has established a permanent venue in the Mount Pleasant neighborhood. The move marks a transition from a more temporary or pop-up setup to a fixed location. The opening was covered by The Georgia Straight.
Visit Matchabar →New Vancouver Matcha Bar Aims to Guide Customers Toward the Right Tea
A matcha bar preparing to open in Vancouver has expressed an intention to help customers select teas that suit their individual preferences. The venue positions itself around education and personalized guidance in the tea-buying experience. The opening was covered by Daily Hive.
Visit Matchabar →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Matchabar
Answers to the most common questions, based on search behaviour and our own research.
Is MatchaBar a reliable online store?
MatchaBar has been operating since 2014 and reports over 312,000 verified customers. The ceremonial grade matcha powder carries a 4.8 out of 5 rating based on more than 1,000 reviews, and co-founder Graham Fortgang has been noted to personally reach out to customers when order issues arise.
What kind of matcha does MatchaBar sell?
MatchaBar sells ceremonial grade, single-origin matcha powder sourced from family farms in Kagoshima, Japan. The matcha comes from first-harvest young leaves, is lab tested, and contains no additives or added sugars.
Does MatchaBar offer a referral or discount programme?
The website mentions a referral arrangement described as 'Give $10, Get $10', which allows existing customers to share a discount with new buyers while receiving credit themselves.
Does MatchaBar ship internationally?
The source data does not specify which countries MatchaBar ships to. Interested buyers are advised to check the shipping policy on the MatchaBar website for current delivery destinations and conditions.
Your turn
Do you have experience with Matchabar?
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