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Gotcha Matcha is a specialty online tea shop focused on premium Japanese matcha green tea powders and related accessories. The store is run by founder Alissa White, who built the brand around education, wellness rituals, and the health benefits of matcha.

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At a glance

About Matcha Source

Main category
Matcha green tea and accessories
Product origin
Japan
Free shipping
On all subscriptions, or when spending $75 or more
Bundle shipping
Free shipping when buying any 2 teas
Prices from
$34.99
Currency
USD
Segment
Premium
Target audience
Health-conscious adults, coffee alternative seekers, wellness enthusiasts
Gotcha Matcha operates in the premium segment of the specialty tea market, targeting health-conscious consumers who are either new to matcha or looking to deepen an existing tea practice. The shop sources shade-grown matcha directly from centuries-old farms in Japan, importing in small batches to preserve freshness and flavor. Beyond selling tea, the brand positions itself as an educational platform, offering buyer guides, recipe content, and wellness challenges. The typical customer is someone exploring natural alternatives to coffee or looking to incorporate functional, antioxidant-rich beverages into a daily health routine.
September 2026

Active promotions

Ready to use with your order at Matcha Source.

Subscribe and save: customers who set up a recurring subscription order receive free shipping on every delivery.
To the shop
Buy any two teas and receive free shipping on the order, regardless of the total order value.
To the shop
Recent

Matcha Source in the news

Recent updates and background about Matcha Source, summarised in our own words.

New Trier News

Matcha options reviewed across the Chicago suburbs

A local publication explored where to find matcha beverages in the Chicago suburban area. The piece looks at available options for consumers interested in trying matcha in that region.

GMA Network

Tea brand collaborates with The Little Prince for matcha line

A well-known tea brand has announced a partnership with The Little Prince to release a new matcha selection. The collaboration brings together the brand's existing product range with the iconic literary and visual identity of The Little Prince. Further details about the specific products in the collection were not disclosed.

investinag.com

Vale Matcha starts farm project with one million tea plants in US

Vale Matcha has launched Vale Farms, an initiative aimed at planting one million tea plants in the Pacific Northwest region of the United States. The project represents an effort to establish domestic tea cultivation on a significant scale. No further operational details about the timeline or investment have been made public.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Matcha Source

Answers to the most common questions, based on search behaviour and our own research.

Is Gotcha Matcha a reliable webshop?

Gotcha Matcha is a specialty matcha brand run by founder Alissa White, who sources directly from established Japanese tea farms. The shop is powered by Shopify and has published customer reviews, a clear refund policy, and privacy terms on its website.

Does Gotcha Matcha offer free shipping?

Yes. Free shipping applies to all subscription orders. Customers also get free shipping when buying any two teas, or when spending $75 or more in a single order.

Where does Gotcha Matcha source its tea?

All matcha is sourced from centuries-old farms in Japan, particularly from distinguished growing regions. Teas are shade-covered, steamed, air-dried, and ground on hand-carved stone wheels.

What products does Gotcha Matcha sell besides matcha powder?

In addition to matcha teas, the shop offers a range of accessories including bamboo whisks and ceramic bowls. They also sell Hojicha, a roasted green tea powder, and have offered a Matcha+CBD blend.

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