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Gotcha Matcha is a specialty online tea shop focused on premium Japanese matcha green tea powders and related accessories. The store is run by founder Alissa White, who built the brand around education, wellness rituals, and the health benefits of matcha.

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At a glance

About Matcha Source

Main category
Matcha green tea and accessories
Product origin
Japan
Free shipping
On all subscriptions, or when spending $75 or more
Bundle shipping
Free shipping when buying any 2 teas
Prices from
$34.99
Currency
USD
Segment
Premium
Target audience
Health-conscious adults, coffee alternative seekers, wellness enthusiasts
Gotcha Matcha operates in the premium segment of the specialty tea market, targeting health-conscious consumers who are either new to matcha or looking to deepen an existing tea practice. The shop sources shade-grown matcha directly from centuries-old farms in Japan, importing in small batches to preserve freshness and flavor. Beyond selling tea, the brand positions itself as an educational platform, offering buyer guides, recipe content, and wellness challenges. The typical customer is someone exploring natural alternatives to coffee or looking to incorporate functional, antioxidant-rich beverages into a daily health routine.
September 2026

Active promotions

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To the shop
Buy any two teas and receive free shipping on the order, regardless of the total order value.
To the shop
Recent

Matcha Source in the news

Recent updates and background about Matcha Source, summarised in our own words.

Secret Seattle

Vale Matcha plans 365-acre tea farm and tasting room on Whidbey Island

Seattle-based Vale Matcha has announced a 365-acre tea farm on Whidbey Island, with the goal of establishing a regional hub for matcha production in the Pacific Northwest. A tasting room is also planned as part of the development.

Morningstar

Vale Matcha announces plan to grow one million tea plants on Whidbey Island

Vale Matcha has officially announced the launch of Vale Farms, an ambitious agricultural project on Whidbey Island. The plan involves cultivating one million tea plants at the site, marking a major step in American tea production.

akhmetovfoundation.org

Overview of matcha tea and its potential role in weight management

This item discusses the relationship between matcha tea consumption and weight loss, focusing on findings from scientific research. The content addresses how matcha may support sustainable results as part of a broader approach to health.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Matcha Source

Answers to the most common questions, based on search behaviour and our own research.

Is Gotcha Matcha a reliable webshop?

Gotcha Matcha is a specialty matcha brand run by founder Alissa White, who sources directly from established Japanese tea farms. The shop is powered by Shopify and has published customer reviews, a clear refund policy, and privacy terms on its website.

Does Gotcha Matcha offer free shipping?

Yes. Free shipping applies to all subscription orders. Customers also get free shipping when buying any two teas, or when spending $75 or more in a single order.

Where does Gotcha Matcha source its tea?

All matcha is sourced from centuries-old farms in Japan, particularly from distinguished growing regions. Teas are shade-covered, steamed, air-dried, and ground on hand-carved stone wheels.

What products does Gotcha Matcha sell besides matcha powder?

In addition to matcha teas, the shop offers a range of accessories including bamboo whisks and ceramic bowls. They also sell Hojicha, a roasted green tea powder, and have offered a Matcha+CBD blend.

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