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HELAS Jewelry is an Australian fine jewelry brand founded in 2014 in Melbourne, specializing in pearl jewelry crafted from AAAAA-grade freshwater, Akoya, South Sea, and Tahitian pearls set in 925 sterling silver and gold vermeil. The brand sells directly to consumers through its online store, with prices ranging from around £173 to several hundred pounds per piece.
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About MASTERPIECE CHINA LIMITED
Founded
2014
Headquarters
Melbourne, Australia
Main category
Fine pearl jewelry
Materials
925 sterling silver, 18K and 14K gold, gold vermeil
Pearl types
Freshwater, Akoya, South Sea (golden and white), Tahitian
Free shipping upgrade from
US$650
Shipping partners
UPS, DHL Express
Prices from
approx. £173
HELAS Jewelry positions itself in the premium segment of fine jewelry, targeting women who seek everyday wearable pieces rather than occasion-only accessories. Founded by Carmen Zhong, a GIA-trained gemologist, the brand is built on in-house design and close collaboration with pearl farmers and master artisans. Collections are organized around pearl type and lifestyle occasion, spanning freshwater, Akoya, South Sea, and Tahitian pearls combined with lab-grown diamonds and natural diamonds. The brand operates from Melbourne, Australia, and ships internationally with free UPS or DHL Express upgrades on orders over US$650.
Active promotions
Ready to use with your order at MASTERPIECE CHINA LIMITED.
Free UPS or DHL Express shipping upgrade plus complimentary gift packaging on orders over US$650.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal discount on selected freshwater pearl necklaces for a limited period.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
MASTERPIECE CHINA LIMITED in the news
Recent updates and background about MASTERPIECE CHINA LIMITED, summarised in our own words.
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Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about MASTERPIECE CHINA LIMITED
Answers to the most common questions, based on search behaviour and our own research.
Is HELAS Jewelry a trustworthy online store?
HELAS Jewelry was founded in 2014 in Melbourne, Australia, by Carmen Zhong, who holds a pearl grading qualification from the GIA (Gemological Institute of America). The brand has its own boutique history and works with certified artisans, which suggests an established and accountable operation.
Does HELAS Jewelry offer free shipping?
Orders over US$650 qualify for a free upgrade to UPS or DHL Express shipping, and gift packaging is included at that threshold. For orders below that amount, standard shipping conditions apply.
What kind of pearls does HELAS Jewelry use?
HELAS uses AAAAA-grade freshwater pearls as its core material, alongside Akoya, South Sea golden, South Sea white, and Tahitian pearls. All pearls are set in 925 sterling silver or gold vermeil, with some pieces incorporating lab-grown or natural diamonds.
In what price range is HELAS Jewelry?
Pieces start at approximately £173 for items such as hoop earrings, with necklaces and bracelets typically ranging between £226 and £453 and above. The brand sits in the premium fine jewelry segment.
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