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Up Paint, operated by Martin Studios, LLC, sells upcycled interior and exterior latex paint made from reclaimed paint and recycled materials. The brand positions itself at the intersection of sustainability and quality, offering a range of paint types including acrylic latex, chalk, metallic, and Venetian plaster finishes.
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About Martin Studios, LLC (d.b.a. Up Paint)
Main category
Upcycled interior and exterior paint
Product types
Acrylic latex, chalk, metallic, Venetian plaster
Sustainability program
Buy 1, Recycle 1 via Up Box with prepaid shipping label
Recycling incentive
$5 off next purchase when returning paint
Paint recycled to date
250,000+ gallons of paint saved
New customer discount
10% off first order via email signup
Recognition
Listed among Fast Company's Most Innovative Companies
Target audience
DIYers, home renovators, sustainability-minded consumers
Up Paint targets consumers who want to make environmentally conscious purchasing decisions without sacrificing product quality, including DIY enthusiasts, home renovators, and design-minded individuals. The brand operates in the mid-range price segment, emphasizing that sustainable paint does not have to come at a premium cost. Its core differentiator is the proprietary Evergood Paint Recycling Process, which rescues unused paint and gives it a second life, alongside the GlassX formula that incorporates resin extracted from discarded automotive windshields. Up Paint also runs a paint recycling program called the Up Box, allowing customers to ship back their old paint for free when purchasing a gallon.
Active promotions
Ready to use with your order at Martin Studios, LLC (d.b.a. Up Paint).
New customers can receive 10% off their first order by signing up for the Up Paint email newsletter.
Example promotion
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To the shop
Customers who purchase a gallon of Up Paint receive a free Up Box with a prepaid return shipping label to recycle their old paint, plus a $5 discount on their next order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Martin Studios, LLC (d.b.a. Up Paint) in the news
Recent updates and background about Martin Studios, LLC (d.b.a. Up Paint), summarised in our own words.
Megan Batoon Makers Dozen Color Collection
Up Paint has released a limited color collection by content creator Megan Batoon, featuring twelve shades inspired by the rhythm and joy of the creative process. The collection is available exclusively through Up Paint.
GlassX Formula: Premium Acrylic Latex Paint from Recycled Windshields
Up Paint's GlassX collection uses a formula derived from resin extracted from discarded automotive windshields, available in matte, eggshell, and semi-gloss finishes. The waste stream rescue program captures an estimated 6 million pounds of windshield material weekly.
Chalk Paint Collection Made from Post-Consumer Recycled Paint
Up Paint's chalk finish collection is produced through an intensive upcycling process that collects and separates unwanted paint by color group before reprocessing it into a chalk paint product. The line is positioned as a sustainable option for DIY furniture and decor projects.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Martin Studios, LLC (d.b.a. Up Paint)
Answers to the most common questions, based on search behaviour and our own research.
Is Up Paint a reliable webshop?
Up Paint has been recognized by Fast Company as one of its Most Innovative Companies and has accumulated multiple five-star customer reviews praising color quality, smooth application, and the paint recycling program. The company also offers a 10% discount to new customers and maintains an active sustainability mission backed by measurable impact figures.
What is the Up Box and how does the paint recycling program work?
The Up Box is a paint recycling kit that Up Paint sends to customers who purchase at least one gallon of paint. It includes everything needed to ship old paint back, including a prepaid shipping label. As a reward, customers receive $5 off their next purchase.
What types of paint does Up Paint sell?
Up Paint offers acrylic latex paint in the GlassX formula, chalk finish paint, metallic paint, and Venetian plaster. All products contain upcycled content and are suitable for both interior and exterior applications.
How is Up Paint different from regular paint brands?
Up Paint uses a proprietary recycling process called Evergood to give unused paint a second life, and its GlassX formula incorporates resin derived from discarded automotive windshields. Every gallon purchased is intended to prevent one gallon of paint from ending up in landfills or the environment.
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