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Mailchimp is an email and SMS marketing platform designed to help businesses of all sizes grow their audience and drive revenue through data-driven campaigns. With over 33,000 reviews and a 4.5-star average rating, it is a widely used tool in the digital marketing space.

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At a glance

About Mailchimp

Free Trial
14 days, no credit card required
Main Category
Email and SMS marketing platform
Key Features
Email marketing, SMS marketing, AI tools, marketing automations, analytics
Integrations
300+ integrations including Shopify, WooCommerce, Salesforce, Canva
Target Audience
Small businesses, ecommerce, restaurants, non-profits, mid-market companies
Customer Reviews
4.5 stars based on 33,000+ reviews
Sales Phone
0800 086 8196
Available Languages
English, Spanish, French, Portuguese, German, Italian
Mailchimp positions itself as an accessible marketing platform for small businesses, ecommerce brands, restaurants, non-profits, and mid-market companies that want to run email and SMS campaigns without needing a dedicated marketing team. The platform combines AI-powered tools, marketing automations, and real-time analytics to help users act on audience data without a steep learning curve. Pricing starts with a free trial, and the platform integrates with over 300 third-party tools including Shopify, WooCommerce, Salesforce, and Canva. Mailchimp sits in the mid-market segment, appealing to growing businesses that want professional-grade features without enterprise-level complexity.
July 2026

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Recent

Mailchimp in the news

Recent updates and background about Mailchimp, summarised in our own words.

SmartCompany

Intuit Mailchimp and Canva team up to support marketing growth

Intuit Mailchimp and Canva have announced a collaboration aimed at helping businesses develop more effective, growth-oriented marketing strategies. The partnership combines Mailchimp's email marketing capabilities with Canva's design tools. This connection is intended to make it easier for businesses to create and distribute marketing content.

U.S. Chamber of Commerce

Mailchimp listed among free digital marketing tools for businesses

The U.S. Chamber of Commerce has highlighted a range of free digital marketing tools that businesses can use to support their growth. Mailchimp is included in this overview as one of the available options. The list is aimed at helping small and medium-sized businesses make use of accessible marketing resources.

Intuit

Mailchimp introduces Analytics AI and new data integrations

Intuit Mailchimp has launched a new Analytics AI feature alongside expanded data integration options for brands. The tool is designed to provide businesses with conversational and actionable insights based on their marketing data. The update aims to make data analysis more accessible and practical for marketing teams.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Mailchimp

Answers to the most common questions, based on search behaviour and our own research.

Is Mailchimp a reliable platform?

Mailchimp has a 4.5-star rating based on more than 33,000 reviews across multiple platforms, which indicates a broad and generally satisfied user base. The platform also highlights its data security practices on a dedicated security page.

Can I try Mailchimp for free before paying?

Yes, Mailchimp offers a 14-day free trial with no credit card required, allowing new users to explore the platform before committing to a paid plan.

What tools and apps does Mailchimp connect with?

Mailchimp integrates with over 300 tools, including popular platforms such as Shopify, WooCommerce, Canva, Zapier, Salesforce, Square, Wix, Squarespace, Stripe, and WordPress.

Is Mailchimp suitable for small businesses or only large companies?

Mailchimp is designed with small businesses and non-profits in mind, though it also serves ecommerce brands and mid-market companies. The platform emphasises ease of use and a minimal learning curve as core features.

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