Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Lyko NL is an online beauty retailer offering a broad range of hair care, skin care, makeup, and fragrance products. The webshop operates from the Scandinavian market and serves customers looking for well-known brands at competitive prices.
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Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Lyko NL
You write a review, we donate to a good cause on your behalf.
No donations have been made for Lyko NL yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Lyko NL
Main category
Beauty and personal care
Assortment
Hair care, skin care, makeup, fragrance, supplements
Free shipping
Yes, mentioned on the website
Price range
From approx. € 69 to over € 1,000
Discount model
WOW-prijs deals and seasonal promotions
Editorial content
Lyko Magazine with beauty and care articles
Target audience
Beauty consumers, all genders
Lyko NL positions itself in the mid-range beauty segment, carrying both accessible everyday brands and more premium labels such as Lancôme, Kérastase, and La Roche-Posay. The assortment spans hair care, skin care, makeup, fragrance, and supplements, targeting consumers who want a wide selection under one roof without visiting a physical store. The shop regularly features discounted products under labels like WOW-prijs, suggesting a price-conscious approach alongside its broader catalogue. Lyko also publishes editorial content through its own magazine, covering topics such as hair care advice and sunscreen guides, which points to a community-oriented brand identity.
Active promotions
Ready to use with your order at Lyko NL.
Percentage discount on selected skin care products, such as 25% off specific brands during seasonal campaigns.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
WOW-prijs deals offering products at reduced prices compared to the recommended retail price, available across multiple categories.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Lyko NL in the news
Recent updates and background about Lyko NL, summarised in our own words.
EU court rules loyalty points are not VAT vouchers
The Court of Justice of the European Union has issued a judgment clarifying that loyalty points do not qualify as vouchers for VAT purposes. This ruling has implications for how businesses must treat loyalty schemes in their tax accounting.
Loyalty points considered taxable for VAT purposes
An Advocate General has issued an opinion stating that loyalty points given to customers are not provided free of charge from a VAT perspective. This means that the distribution of such points may have VAT implications for businesses that operate loyalty programs. The opinion was highlighted by tax advisory firm KPMG Meijburg and Co.
EU Advocate General advises loyalty points fall outside VAT voucher rules
The Advocate General of the Court of Justice of the European Union issued an opinion stating that loyalty points should not be classified as vouchers under VAT regulations. Such opinions typically inform the final ruling of the court.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Lyko NL
Answers to the most common questions, based on search behaviour and our own research.
Is Lyko NL a reliable webshop?
Lyko is a Scandinavian beauty retailer with an established online presence and a broad assortment of recognised brands. Customer reviews on this page can give a good impression of actual shopping experiences with the webshop.
Does Lyko NL offer free shipping?
According to information on the Lyko website, free shipping is offered on orders. The exact conditions, such as a minimum order value, are best verified on the Lyko website at the time of ordering.
What brands does Lyko NL sell?
Lyko carries a wide range of brands across beauty categories, including Lancôme, Kérastase, La Roche-Posay, Schwarzkopf, The Ordinary, and many others. The assortment covers both accessible and more premium price points.
How can I contact Lyko NL customer service?
Contact details for Lyko customer service are available on the Lyko website. It is recommended to check the help or contact section directly on lyko.com for the most current options.
Your turn
Do you have experience with Lyko NL?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Lyko NL
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
