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Luv Aj Inc. is an online jewelry retailer based in Los Angeles, offering 14k gold-plated and waterproof jewelry including hoops, huggies, necklaces, rings, and body chains. The brand also carries a fine jewelry line under the Luv Aj FINE label, alongside personalized and lab diamond pieces.
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About Luv Aj Inc.
Main category
Jewelry
Main assortment
14k gold-plated and waterproof jewelry
Prices starting from
$45
Free shipping from
$150 (US orders)
Designed in
Los Angeles
Fine jewelry line
Luv Aj FINE
Personalization
Available
New subscriber discount
10% off first order
Luv Aj positions itself in the accessible premium segment, targeting fashion-conscious consumers who want jewelry that holds up to daily wear without requiring a fine jewelry budget. The brand is designed in Los Angeles and places emphasis on water-resistant materials and versatile styling, with a strong focus on earrings such as huggies and hoops. A separate fine jewelry line, Luv Aj FINE, extends the offering toward higher-end pieces including lab diamonds and solid 14K gold. Prices in the main collection range from around $45 to $150, making it a mid-range option for trend-aware shoppers.
Active promotions
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Enjoy free shipping on all US orders of $150 or more, with no discount code required.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Luv Aj Inc. in the news
Recent updates and background about Luv Aj Inc., summarised in our own words.
Luv Aj launches L'Escape as its current hero collection
The L'Escape collection is currently featured as the main collection on the Luv Aj homepage, highlighting the brand's seasonal direction. It sits alongside recurring lines such as The Signature Halo and the Amalfi Collection.
MLB x Luv Aj: Bijoux Sport collaboration available in the webshop
Luv Aj has added a sports-themed jewelry collaboration with MLB under the name Bijoux Sport to its collection. The line brings branded jewelry into the accessible premium segment alongside the brand's core gold-plated pieces.
Luv Aj FINE expands into lab diamond and solid 14K gold jewelry
The Luv Aj FINE sub-brand offers an elevated range that includes lab diamond pieces, signet rings, solitaire studs, and solid 14K tube hoops. This line targets shoppers looking for fine jewelry with a contemporary Los Angeles aesthetic.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Luv Aj Inc.
Answers to the most common questions, based on search behaviour and our own research.
Is Luv Aj a reliable webshop?
Luv Aj is an established online jewelry brand designed in Los Angeles, with a broad product range and a dedicated fine jewelry line. The site offers standard information on shipping, returns, and materials, and has a loyalty community called The Luv Club.
Does Luv Aj offer free shipping?
Yes, Luv Aj offers free shipping on US orders of $150 or more. Details on international shipping are available on the website's shipping and returns page.
Can I return items to Luv Aj?
Luv Aj has a dedicated shipping and returns policy that can be found on their website. It is recommended to review that page before placing an order for the most current return conditions.
Is Luv Aj jewelry waterproof?
The brand explicitly markets its jewelry as waterproof, made with 14k gold plating. More details on the materials used can be found on the 'Our Materials' section of the Luv Aj website.
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