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Lulu Frost is an American jewelry brand that blends vintage aesthetics with contemporary design, offering collections inspired by Victorian, Art Deco, and modern influences. The brand is known for its customizable charm-based jewelry, including the Plaza system of letter charms, number charms, and chain bases.
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About Lulufrost
Main category
Jewelry
Assortment
Necklaces, bracelets, earrings, rings, charms, vintage charms
Currencies accepted
USD, EUR, GBP, CAD, CNY, JPY, TWD
Prices from
£117
Customer service
Key collections
Plaza, Frost Fine, Celestial, Vintage, Lulu Loves
Target audience
Adults seeking personalized, vintage-inspired jewelry
Gift options
Gift cards available
Lulu Frost positions itself in the premium fashion jewelry segment, targeting consumers who value personalization and wearable storytelling. The brand describes its pieces as 'modern heirlooms in the making,' reflecting an approach that treats jewelry as meaningful rather than purely decorative. Collections such as Plaza and Frost Fine cater to customers who want to build a curated, layered look over time using mix-and-match components. Pricing sits in the upper-middle to premium range, with individual pieces starting around £117 and necklaces reaching over £275.
Active promotions
Ready to use with your order at Lulufrost.
Seasonal discount on selected Sale items, offering reduced prices on jewelry from various collections.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Gift card option available for customers who want to give a Lulu Frost jewelry experience without selecting a specific item.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Lulufrost in the news
Recent updates and background about Lulufrost, summarised in our own words.
Lulu Frost Opens Its First Physical Store on Long Island
Lulu Frost has expanded its retail presence by opening its first brick-and-mortar location on Long Island. The opening marks a notable step in the brand's growth beyond its online and wholesale channels. Forbes covered the event as a significant moment for the jewelry label.
Visit Lulufrost →Lulu Frost Founder on the Role of Accessible Luxury in Daily Life
Lisa Salzer, the designer behind Lulu Frost, spoke to WWD about her perspective on everyday luxury and the value of making customers feel joy through their purchases. She emphasized that affordable, meaningful pieces can play a genuine role in people's daily lives. The interview offers insight into the philosophy that guides the brand.
Visit Lulufrost →Lulu Frost and Jared Jewelers Collaborate on Charm Necklace Collection
Lulu Frost partnered with Jared Jewelers to develop a collaborative charm necklace collection. The project brought together Lulu Frost's design sensibility with Jared's broader retail platform, resulting in a range of layered, customizable pieces. Industry publication JCK reported on the collaboration as part of the growing trend of charm-based jewelry.
Visit Lulufrost →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Lulufrost
Answers to the most common questions, based on search behaviour and our own research.
Is Lulu Frost a reliable webshop?
Lulu Frost is an established jewelry brand with its own webshop and a network of stockists. Customer service can be reached by email at [email protected], and the site includes clear policies on exchanges, privacy, and terms of use.
What is the return or exchange policy at Lulu Frost?
Lulu Frost has a dedicated exchanges policy listed on its website. Customers looking for specific details are advised to consult the exchanges page or contact customer care directly.
Does Lulu Frost ship internationally?
The webshop supports multiple currencies including EUR, GBP, CAD, JPY, and TWD, which suggests that Lulu Frost serves customers in multiple countries. For specific shipping destinations and costs, it is recommended to check the website or contact support.
How can I contact Lulu Frost customer service?
Lulu Frost can be reached by email at [email protected]. This address is also listed as the point of contact for customers who experience accessibility issues on the website.
Your turn
Do you have experience with Lulufrost?
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Guarantee: every review triggers one of these 5 real donations:
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Share your photo review about Lulufrost
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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