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Loup Brand Inc. is a Brooklyn-based women's clothing brand specialising in inclusive, ethically produced fashion with a strong focus on fit. The brand is best known for its so-called Life Changing Pants, a line of curve-friendly trousers that has developed a notable following among customers who find conventional sizing difficult to navigate.
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About Loup Brand Inc.
Main category
Women's fashion
Key product
Life Changing Pants, jumpsuits, dresses, tops
Prices from
£145
Returns
Fast and easy returns policy
Repairs
Free repairs offered
Physical stores
New York City (354 Broome St) and Hudson, NY (508 Warren St)
Target audience
Women seeking inclusive, curve-friendly sizing
Manufacturing
Ethically produced
Loup operates in the premium segment of women's fashion, with prices for core items starting around £145. The brand targets women who prioritise fit, quality and longevity over fast fashion, particularly those who have historically struggled to find well-fitting trousers and bottoms. Its philosophy centres on ethical manufacturing, size inclusivity and free repairs, positioning the brand as a long-term wardrobe investment rather than a seasonal trend play. Alongside its webstore, Loup maintains physical retail locations in New York City and Hudson, NY, and offers a personal Style Session service where a stylist visits customers at home to assist with wardrobe building.
Active promotions
Ready to use with your order at Loup Brand Inc..
In-store discount on the full range at the NYC Broome Street location during the store closing period
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Loup Brand Inc. in the news
Recent updates and background about Loup Brand Inc., summarised in our own words.
Curve-Friendly Pants Collection
Loup's pants range is built around inclusive fit principles, offering wide-leg, straight-leg and other silhouettes in premium denim and Heirloom Twill with a no-waist-gap design. The collection is available in a range of sizes intended to suit a wide variety of body shapes.
New Pants Arrivals
Loup has expanded its bottoms offering with newly added trouser styles, continuing the brand's focus on curve-friendly silhouettes and quality fabrics. The new arrivals sit alongside restocked bestsellers from the Life Changing Pants line.
Just Restocked: Popular Styles Return
Several high-demand styles have returned to the Loup webstore following sell-out periods. The restock includes pieces from the brand's most-loved collections.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Loup Brand Inc.
Answers to the most common questions, based on search behaviour and our own research.
Is Loup a trustworthy place to shop?
Loup has been featured in New York Magazine and is stocked by established retailers such as Shopbop and Anthropologie, which indicates a degree of industry recognition. The brand offers free repairs and a clear returns policy, and can be contacted directly via email for order or return queries.
What is the return policy at Loup?
Loup describes its returns as fast and easy. For return inquiries, customers can contact [email protected] or consult the returns page on the website.
Does Loup ship internationally?
The webstore supports a wide range of countries and currencies, suggesting that international shipping is available. Customers should check the website for specific shipping options and costs for their region.
What makes Loup's pants different from other brands?
Loup's trousers are designed with a no-waist-gap, comfortable high-rise fit specifically intended for a wide range of body shapes, including curvier figures. The brand offers multiple fits and fabrics, including premium denim and Heirloom Twill, and the Life Changing Pants line has received notable press attention for its inclusive approach to fit.
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