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Firstleaf is an American wine club subscription service that ships personalized wine selections directly to members across the United States. The platform matches wines to individual taste preferences through a short quiz and refines future deliveries based on member ratings.

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At a glance

About Lot18

Founded
2015
Country
United States
Starting price
$36 for 6 wines (introductory offer)
Standard club price
$99 per shipment after first order
Member discount
At least 30% off all club orders
Shipping frequency
Every 2 to 12 weeks (member's choice)
Customer service
Mon-Fri 6am-4pm PT, Sat-Sun 6am-3pm PT
Satisfaction guarantee
Credit issued for any bottle not enjoyed
Firstleaf operates in the subscription wine market, targeting adult consumers who want curated wine delivered at home without the need for extensive wine knowledge. The service positions itself in the value-to-mid segment, emphasizing that members receive at least 30% off club orders compared to standard retail pricing. Its core approach is personalization: wines are selected based on quiz responses and continuously adjusted based on ratings, making it more of a taste-matching service than a standard wine retailer. The flexible shipping schedule, ranging from every 2 to 12 weeks, and the ability to cancel without commitment give it a consumer-friendly structure.
September 2026

Active promotions

Ready to use with your order at Lot18.

Introductory offer for new members: receive your first 6 wines at a reduced flat rate with free shipping included.
To the shop
Ongoing member discount of at least 30% off all club shipments compared to standard retail pricing.
To the shop
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Frequently asked questions

What others ask about Lot18

Answers to the most common questions, based on search behaviour and our own research.

Is Firstleaf a trustworthy wine subscription?

Firstleaf has been operating since 2015 and states it has over one million members. The service offers a 100% satisfaction guarantee, meaning any bottle a member dislikes is credited toward a future order.

Can I cancel my Firstleaf membership at any time?

Yes, Firstleaf describes its membership as having no monthly commitment and no extra fees. Members can change, reschedule, or cancel their subscription at any time.

How does Firstleaf choose which wines to send me?

New members complete a short taste quiz, and Firstleaf uses those answers to hand-select wines. Future shipments are further refined based on the ratings members submit for each bottle they receive.

How do I contact Firstleaf customer service?

Firstleaf can be reached by phone at 1-800-461-7203 or by email at [email protected]. The Member Experience team is available Monday to Friday from 6am to 4pm PT and on weekends from 6am to 3pm PT.

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