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Loolia Closet is an online beauty retailer offering a wide range of skincare, makeup, haircare, fragrances, and baby care products. The platform brings together both accessible and premium brands under one roof, catering to consumers who want variety and quality in one place.

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At a glance

About Loolia

Main categories
Skincare, Makeup, Haircare, Fragrances, Baby and Mom
Segment
Casual to luxury beauty
Discount code
10% off with code LOOLIA10
AI skin analysis
Available, photo not saved
Social media
Instagram, TikTok, YouTube
Brand range
Over 100 brands listed
Website
loolia.com
Loolia Closet positions itself as a premium online beauty destination, spanning the full spectrum from everyday drugstore-style brands such as NYX, Garnier, and Maybelline to high-end names like Lancôme, Estée Lauder, Augustinus Bader, and Yves Saint Laurent. The shop appears to target beauty-conscious consumers who appreciate having both casual and luxury options available without switching between retailers. A notable feature is the AI skin analysis tool, which allows shoppers to receive personalised product suggestions based on a photo, with no image being stored. The assortment is organised by category, concern, brand, and product type, suggesting an approach that prioritises ease of navigation for informed shoppers.
June 2026

Active promotions

Ready to use with your order at Loolia.

10% discount on the entire order for new and returning customers using a promotional code at checkout.
To the shop
Seasonal Mega Deals offering selected beauty products from multiple brands at reduced prices for a limited period.
To the shop
Recent

Loolia in the news

Recent updates and background about Loolia, summarised in our own words.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Loolia

Answers to the most common questions, based on search behaviour and our own research.

Is Loolia a reliable webshop?

Loolia Closet describes itself as a premium beauty retailer offering authentic products from well-known international brands. The site features a broad and structured assortment, an active social media presence, and a functional AI tool for skin analysis. Consumers are encouraged to check independent reviews for first-hand buying experiences.

Does Loolia offer any discounts or promotions?

Yes, Loolia Closet currently promotes a 10% discount using the code LOOLIA10. The site also features a dedicated Mega Deals section where discounted products can be found.

What brands does Loolia sell?

The range includes both accessible brands such as NYX, L'Oréal Paris, Maybelline, Garnier, and CeraVe, as well as luxury names like Lancôme, Estée Lauder, Augustinus Bader, Kérastase, and Yves Saint Laurent. Fragrance brands include Armani, Prada, Mugler, and Valentino, among others.

How does the AI skin analysis on Loolia work?

Loolia offers a free AI-powered skin analysis tool that allows shoppers to upload a photo to receive personalised skincare recommendations. According to the site, the photo is never saved or stored.

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