Seasonal sale event with reduced prices on selected basketball and lifestyle shoes, available for a limited period.
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Way of Wade is the official online store for the signature sports brand created through a collaboration between Chinese sportswear company Li-Ning and NBA star Dwyane Wade. The webshop sells basketball shoes, volleyball shoes, lifestyle sneakers, clothing, and accessories for sports fans worldwide.
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About Li Ning Way of Wade
Parent company
Li-Ning Co. Ltd
Brand founded by
Li-Ning and Dwyane Wade
Main categories
Basketball shoes, volleyball shoes, lifestyle sneakers, clothing, accessories
Prices from
£87 GBP
Customer service hours
Monday to Friday, 9:00 AM to 5:00 PM EST
Contact email
Pay later option
Klarna available
Ships to
North America, Europe, Asia, Middle East, Oceania
Way of Wade positions itself in the mid-to-upper price segment of performance basketball footwear, with shoes ranging from roughly £87 to £151. The brand targets basketball players and sneaker enthusiasts who follow both competitive sport and athlete-driven design, appealing to fans of Dwyane Wade and, more recently, DLo (De'Aaron Fox). Collections are organised around distinct lines such as the Way of Wade signature series, the Wade 808, and the newer DLo 2, each with multiple colourway releases throughout the year. The webshop serves a global audience, shipping to North America, Europe, Asia, the Middle East, and Oceania, with regional storefronts in German, Spanish, and Japanese.
Active promotions
Ready to use with your order at Li Ning Way of Wade.
Loyalty programme membership offering exclusive discounts and early access to new releases for registered Team Wade members.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Li Ning Way of Wade in the news
Recent updates and background about Li Ning Way of Wade, summarised in our own words.
Li-Ning chosen over Anta for Curry's new sneaker deal
Observers have raised questions about why Stephen Curry signed with Li-Ning rather than fellow Chinese brand Anta. The choice has prompted discussion among basketball and sneaker communities about the factors behind the decision. The deal marks a notable shift in Curry's footwear partnerships.
Stephen Curry's reasons for partnering with Li-Ning in China
Stephen Curry has entered into a new agreement with Chinese sportswear company Li-Ning, prompting commentary on the motivations behind the choice. The partnership connects one of basketball's prominent players with a major brand in the Chinese market. The decision reflects both commercial and personal considerations.
Stephen Curry's Li-Ning deal seen as international strategy
Stephen Curry's partnership with Chinese sportswear brand Li-Ning is being viewed as a move with global ambitions rather than a purely domestic one. The deal places Curry in a broader international market context. Various analysts have noted the strategic dimensions of this collaboration.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Li Ning Way of Wade
Answers to the most common questions, based on search behaviour and our own research.
Is Way of Wade a legitimate and trustworthy webshop?
Way of Wade is the official webshop operated by Li-Ning Co. Ltd, the publicly listed Chinese sportswear brand. The site explicitly states that products are guaranteed authentic and accepts mainstream payment methods including Klarna.
How can I contact Way of Wade customer service?
Customer service can be reached by email at [email protected] or by phone at +1 (253) 235 9799. The team is available Monday to Friday from 9:00 AM to 5:00 PM EST.
What payment methods does Way of Wade accept?
The webshop accepts standard online payment methods and also offers the option to pay with Klarna, allowing customers to spread the cost of their purchase.
Can I return an order to Way of Wade?
Way of Wade has a published refund policy available on the website. Customers are advised to check the refund and return policy page directly for the specific conditions and timeframes that apply to their order.
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