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Way of Wade is the official online store for the signature sports brand created through a collaboration between Chinese sportswear company Li-Ning and NBA star Dwyane Wade. The webshop sells basketball shoes, volleyball shoes, lifestyle sneakers, clothing, and accessories for sports fans worldwide.
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About Li Ning Way of Wade
Parent company
Li-Ning Co. Ltd
Brand founded by
Li-Ning and Dwyane Wade
Main categories
Basketball shoes, volleyball shoes, lifestyle sneakers, clothing, accessories
Prices from
£87 GBP
Customer service hours
Monday to Friday, 9:00 AM to 5:00 PM EST
Contact email
Pay later option
Klarna available
Ships to
North America, Europe, Asia, Middle East, Oceania
Way of Wade positions itself in the mid-to-upper price segment of performance basketball footwear, with shoes ranging from roughly £87 to £151. The brand targets basketball players and sneaker enthusiasts who follow both competitive sport and athlete-driven design, appealing to fans of Dwyane Wade and, more recently, DLo (De'Aaron Fox). Collections are organised around distinct lines such as the Way of Wade signature series, the Wade 808, and the newer DLo 2, each with multiple colourway releases throughout the year. The webshop serves a global audience, shipping to North America, Europe, Asia, the Middle East, and Oceania, with regional storefronts in German, Spanish, and Japanese.
Active promotions
Ready to use with your order at Li Ning Way of Wade.
Seasonal sale event with reduced prices on selected basketball and lifestyle shoes, available for a limited period.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Loyalty programme membership offering exclusive discounts and early access to new releases for registered Team Wade members.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Li Ning Way of Wade in the news
Recent updates and background about Li Ning Way of Wade, summarised in our own words.
Li-Ning and Way of Wade release Curry Brand 12 in gold colorway
A collaborative sneaker has been released by Li-Ning under the Curry Brand and Way of Wade labels. The shoe features a gold colorway. Detailed product information beyond the colorway and brand names is limited.
Curry Brand x Way of Wade 12 receives Warriors-themed special edition
A player-exclusive version of the Curry Brand x Way of Wade 12 sneaker has been introduced, drawing inspiration from the Golden State Warriors. The colorway reflects the team's visual identity. Further specifications about the release have not been provided.
Steph Curry joins Li-Ning and the challenges of global brand expansion
Stephen Curry has signed a deal with Li-Ning, bringing the NBA star into the brand's roster of athletes. The partnership also highlights the broader difficulties that Chinese sportswear companies face when trying to grow their presence in international markets.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Li Ning Way of Wade
Answers to the most common questions, based on search behaviour and our own research.
Is Way of Wade a legitimate and trustworthy webshop?
Way of Wade is the official webshop operated by Li-Ning Co. Ltd, the publicly listed Chinese sportswear brand. The site explicitly states that products are guaranteed authentic and accepts mainstream payment methods including Klarna.
How can I contact Way of Wade customer service?
Customer service can be reached by email at [email protected] or by phone at +1 (253) 235 9799. The team is available Monday to Friday from 9:00 AM to 5:00 PM EST.
What payment methods does Way of Wade accept?
The webshop accepts standard online payment methods and also offers the option to pay with Klarna, allowing customers to spread the cost of their purchase.
Can I return an order to Way of Wade?
Way of Wade has a published refund policy available on the website. Customers are advised to check the refund and return policy page directly for the specific conditions and timeframes that apply to their order.
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