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Kindred Black is an American online shop specializing in eco-luxury skincare, botanical perfumes, and lifestyle goods. The brand was founded in 2015 by Alice Kindred Wells and Jennifer Black Francis and positions itself at the intersection of environmental responsibility and artisan craftsmanship.

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At a glance

About Kindred Black

Founded
2015
Founders
Alice Kindred Wells and Jennifer Black Francis
Main category
Eco-luxury skincare, perfume, and lifestyle goods
Free shipping from
$150
Packaging
100% plastic-free, recycled and FSC-certified materials
Bottles
Hand-blown glass, made by artisans in the US, Canada, and Mexico
Refill program
Available for select products via aluminum refill bottles
Price range
From approx. $135 for individual products
Kindred Black operates firmly in the premium segment, targeting consumers who are unwilling to choose between luxury aesthetics and environmental integrity. The brand's Slow Beauty philosophy draws on ancient recipes and natural ingredients, delivered in hand-blown glass bottles made by artisan glassmakers in the United States, Canada, and Oaxaca, Mexico. Packaging is entirely plastic-free, using recycled materials, FSC-certified cartons, and paper-based protective wrapping throughout. The company also donates portions of its sales to a rotating roster of environmental, social, and civic organizations, making activism a structural part of its business model.
July 2026

Active promotions

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Free shipping on orders of $150 or more, applied automatically at checkout.
To the shop
A starter kit or routine bundle offered at a reduced combined price compared to buying each product separately.
To the shop
Recent

Kindred Black in the news

Recent updates and background about Kindred Black, summarised in our own words.

Atlanta Journal-Constitution

Research into harsher school discipline for Black girls

Students have investigated the pattern of Black girls receiving stricter disciplinary measures in schools compared to their peers. The research explores the underlying reasons behind this disparity in how schools handle student behavior.

Marie Claire

Kindred Black products featured in Marie Claire gift recommendations

Marie Claire included selections from Kindred Black in a roundup of elegant gift ideas, compiled with input from stylish women. The feature positions the brand alongside other refined gift options suited to a discerning audience.

Hypebae

Kindred Black introduces a traditional approach to modern beauty routines

Kindred Black is a beauty brand that draws on historical and artisanal traditions as the foundation for its product offering. The brand aims to bring a slower, more considered approach to everyday beauty practices.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Kindred Black

Answers to the most common questions, based on search behaviour and our own research.

Is Kindred Black a reliable webshop?

Kindred Black has been operating since 2015 and is a known name in the eco-luxury beauty space, with press coverage from multiple outlets and a clearly stated brand mission. The company is transparent about its sourcing, packaging choices, and charitable giving, which adds to its credibility as a retailer.

Does Kindred Black offer free shipping?

Yes, Kindred Black offers free shipping on orders of $150 or more.

Can I refill my Kindred Black bottles?

A number of products in the Slow Beauty range are available as refillables. For eligible products, an aluminum refill bottle can be added to the cart via a drop-down option on the product page.

Are Kindred Black products really plastic-free?

According to the brand, all product bottles are hand-blown glass sealed with cork and wax, and all packaging materials including boxes, tape, and protective wrapping are plastic-free. The company explicitly states it spends significantly more to maintain this standard.

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