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IT Cosmetics is an American beauty brand that develops makeup and skincare products in collaboration with dermatologists and plastic surgeons. The brand focuses on clinically informed formulations designed to address common skin concerns such as redness, wrinkles, and enlarged pores.
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About IT Cosmetics
Main category
Makeup and skincare
Product range
CC creams, foundation, concealer, mascara, skincare, brushes
Target audience
Adults with sensitive or problem-prone skin
Market segment
Prestige beauty
Founded by
Jamie Kern Lima
Developed with
Dermatologists and plastic surgeons
Customer service
Live chat, phone, email. Monday to Saturday, 9AM to 5PM EST
Loyalty program
Reward IT
IT Cosmetics was founded by Jamie Kern Lima, who was motivated by her own experience with rosacea and sparse brows to create a beauty brand that goes beyond aesthetics. The brand positions itself in the prestige beauty segment, with products developed using clinical insights and input from medical professionals. Its target audience includes people with sensitive or problem-prone skin who are looking for makeup and skincare that delivers visible results. The product range spans face makeup, eye and brow products, lip products, skincare, and makeup brushes, all formulated to work across a wide variety of skin tones and types.
Active promotions
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Enroll in the Reward IT loyalty program to earn points on purchases and access member-only benefits.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
IT Cosmetics in the news
Recent updates and background about IT Cosmetics, summarised in our own words.
IT Cosmetics launches the Do It All Sheer Tint Face Balm
IT Cosmetics has introduced the Do It All Sheer Tint Face Balm as a new addition to its makeup range. The product is highlighted as a new arrival on the brand's homepage.
IT Cosmetics expands its CC Cream shade matching tools
The brand offers dedicated online services to help customers find their ideal CC Cream or Do It All Concealer shade, including a virtual try-on tool and a complexion finder. These tools are designed to make shade selection easier for a wide range of skin tones.
IT Cosmetics ranks among top prestige beauty brands for SPF makeup
According to data from Circana covering the US Prestige Beauty Total Measured Market, IT Cosmetics performed strongly in the SPF makeup segment over the 12 months ending December 2023. The brand attributes part of this performance to its loyal customer base.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about IT Cosmetics
Answers to the most common questions, based on search behaviour and our own research.
Is IT Cosmetics a reliable webshop?
IT Cosmetics is a well-established prestige beauty brand with a global presence, founded by Jamie Kern Lima. The brand operates its own webshop and offers customer service via live chat, phone, and email. A loyalty program and clear returns policy are in place for shoppers.
How can I contact IT Cosmetics customer service?
IT Cosmetics customer service is available via live chat, phone, and email. Live chat is available Monday through Saturday, from 9AM to 5PM EST.
Can I return a product purchased at IT Cosmetics?
IT Cosmetics has a returns policy in place, which is accessible via the customer service section of the website. Specific conditions and timeframes are outlined there.
Does IT Cosmetics ship internationally?
IT Cosmetics ships internationally. Shipping costs depend on the items ordered, the chosen shipping method, and the destination. Prices on the website are displayed in USD.
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