Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Indigo Books & Music is Canada's largest book retailer, operating under the Indigo, Chapters, and Coles banners. The webshop offers a wide range of books alongside home decor, stationery, toys, games, and lifestyle products.
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Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
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Help other shoppers get an honest view of Indigo Books & Music.
Add your photoHow reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
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For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
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Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
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How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
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- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Indigo Books & Music
Main category
Books and lifestyle products
Country
Canada
Ownership
Proudly Canadian owned and operated
Free shipping from
$49 or more
Click and collect
Ready in store within 3 hours
Loyalty programme
plum Rewards
Catalogue size
Over 7 million books
Store banners
Indigo, Chapters, Coles
Indigo Books & Music positions itself as a Canadian-owned cultural retailer aimed at readers, families, and gift shoppers across all age groups. Beyond books, the assortment extends into lifestyle categories such as stationery, toys, games, and home decor, making it more of a general lifestyle destination than a pure-play bookseller. The store operates in the mid-range price segment, with regular promotions, a loyalty programme called plum Rewards, and a click-and-collect service that promises in-store pickup within three hours. The platform serves customers who value convenience alongside a curated, culturally informed product selection.
Active promotions
Ready to use with your order at Indigo Books & Music.
Spend a minimum amount and receive a discounted lifestyle product, such as a picnic blanket at a reduced price when spending $30 or more.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Buy two eligible children's books and receive a third one free, making it a cost-effective option for families and gift shoppers.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Indigo Books & Music in the news
Recent updates and background about Indigo Books & Music, summarised in our own words.
Indigo explores revival of pocket-sized paperback format
Indigo Books & Music is making efforts to reintroduce the smaller, pocket-sized paperback book format. This move reflects a renewed interest in a classic publishing tradition that was once widely popular among readers.
Indigo's shift to private ownership and book focus draws optimism
Indigo Books & Music is preparing to go private while also refocusing its business on books as its core product. This combination of strategic changes has generated a positive response within the publishing and bookselling industry.
Indigo shareholders vote in favour of Trilogy acquisition
Shareholders of Indigo Books & Music have approved a proposed acquisition by Trilogy. The vote marks a significant step toward completing the ownership transition for the Canadian bookstore chain.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Indigo Books & Music
Answers to the most common questions, based on search behaviour and our own research.
Is Indigo Books & Music a reliable webshop?
Indigo Books & Music is Canada's largest book retailer and has been operating under the Indigo, Chapters, and Coles banners for many years. It is a Canadian-owned and operated company with a large product catalogue and an established loyalty programme, which indicates a significant and longstanding customer base.
Does Indigo offer free shipping?
Yes, Indigo offers free shipping on orders of $49 or more. Orders below this threshold may incur shipping costs.
Can I pick up my order in a physical store?
Indigo offers a click-and-collect service that allows customers to order online and pick up their purchase in a physical store within three hours. This service is available on eligible orders.
Does Indigo have a loyalty programme?
Indigo runs a loyalty programme called plum Rewards, which allows customers to earn points on purchases. Members can use accumulated points toward future orders.
Your turn
Do you have experience with Indigo Books & Music?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Indigo Books & Music
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
