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Incogni is a subscription-based data removal service that sends automated opt-out requests to data brokers and people search sites on behalf of its users. The service is designed for consumers who want to reduce their exposure to spam, scams, identity theft, and unwanted profiling without having to manage the process themselves.
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About Incogni
Service type
Automated data broker removal
Data brokers covered
420+
Removal requests processed
Over 245 million
Starting price
$7.99 per month (annual plan)
Money-back guarantee
30 days
Independent verification
Assessed by Deloitte
First removal resolution
Approximately 14 days
Recurring protection
Yes, ongoing re-scans and fresh requests
Incogni operates in the privacy technology segment, targeting everyday consumers who are concerned about their personal data being collected and sold without their knowledge or consent. The service takes an automated, hands-off approach: users provide their personal details once, grant Incogni legal authorization to act on their behalf, and the platform then continuously sends removal requests to over 420 data brokers. This positions Incogni squarely in the subscription software market, at a price point that aims to make data privacy accessible rather than a luxury reserved for technical users. Its removal practices have been independently assessed by Deloitte, which sets it apart from less transparent competitors in the same space.
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New subscribers can try the service risk-free with a 30-day money-back guarantee if they are not satisfied with the results.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Incogni in the news
Recent updates and background about Incogni, summarised in our own words.
Incogni launches business offering to protect employee privacy
Incogni has introduced a business-focused solution aimed at helping organisations protect the personal data of their employees and their families from data brokers. The offering extends the same automated removal approach used for individual consumers to a corporate context.
Incogni publishes step-by-step guide for opting out of Whitepages
Incogni's blog features a detailed walkthrough explaining how individuals can remove their information from Whitepages in four steps, including a note that a phone number is required for verification. The guide also outlines a faster, automated alternative for those who prefer a hands-off approach.
Incogni states data privacy is a fundamental human right
On its about page, Incogni outlines its founding mission: to make data privacy accessible to all, rather than a privilege available only to those with the time or technical knowledge to pursue it themselves.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Incogni
Answers to the most common questions, based on search behaviour and our own research.
Is Incogni a legitimate and trustworthy service?
Incogni's data removal practices have been independently assessed by Deloitte, which confirmed verified removals from over 420 data brokers and more than 245 million removal requests processed. The service also offers a 30-day money-back guarantee, which provides some reassurance for new subscribers.
How much does Incogni cost?
The Standard plan starts at $7.99 per month when billed annually, which represents a saving of $95 compared to monthly billing. There is no mention of a free tier, but a 30-day money-back guarantee applies.
Can I cancel my Incogni subscription at any time?
According to the service terms, users can cancel at any time. The 30-day money-back guarantee also allows new subscribers to request a refund if they are not satisfied within the first month.
What information does Incogni need from me to get started?
To begin the removal process, Incogni asks for a name, email address, and home address to match the user's profile against data broker records. Additional past addresses and phone numbers can be provided to broaden the search coverage.
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