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Incogni is a subscription-based data removal service that sends automated opt-out requests to data brokers and people search sites on behalf of its users. The service is designed for consumers who want to reduce their exposure to spam, scams, identity theft, and unwanted profiling without having to manage the process themselves.
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About Incogni
Service type
Automated data broker removal
Data brokers covered
420+
Removal requests processed
Over 245 million
Starting price
$7.99 per month (annual plan)
Money-back guarantee
30 days
Independent verification
Assessed by Deloitte
First removal resolution
Approximately 14 days
Recurring protection
Yes, ongoing re-scans and fresh requests
Incogni operates in the privacy technology segment, targeting everyday consumers who are concerned about their personal data being collected and sold without their knowledge or consent. The service takes an automated, hands-off approach: users provide their personal details once, grant Incogni legal authorization to act on their behalf, and the platform then continuously sends removal requests to over 420 data brokers. This positions Incogni squarely in the subscription software market, at a price point that aims to make data privacy accessible rather than a luxury reserved for technical users. Its removal practices have been independently assessed by Deloitte, which sets it apart from less transparent competitors in the same space.
Active promotions
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New subscribers can try the service risk-free with a 30-day money-back guarantee if they are not satisfied with the results.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Incogni in the news
Recent updates and background about Incogni, summarised in our own words.
Incogni and Privacy Bee Evaluated Side by Side
Incogni and Privacy Bee are two data removal services that help users limit the spread of their personal information on the internet. Yahoo Tech published a comparison looking at how each service handles data removal requests and what users can expect in terms of results. The comparison is intended to assist consumers in making an informed choice between the two.
Incogni and OneRep Compared as Data Removal Services
Incogni and OneRep are both services designed to remove personal data from online databases and data broker platforms. TechRadar published a comparison examining how the two services differ in approach, coverage, and pricing. The piece aims to help readers decide which option may better fit their situation.
Alternatives to Incogni Worth Considering in 2026
Several data removal services are available as alternatives to Incogni for users looking to protect their personal information online. The comparison covers options that may suit different needs and budgets. All About Cookies published an overview of these alternatives for 2026.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Incogni
Answers to the most common questions, based on search behaviour and our own research.
Is Incogni a legitimate and trustworthy service?
Incogni's data removal practices have been independently assessed by Deloitte, which confirmed verified removals from over 420 data brokers and more than 245 million removal requests processed. The service also offers a 30-day money-back guarantee, which provides some reassurance for new subscribers.
How much does Incogni cost?
The Standard plan starts at $7.99 per month when billed annually, which represents a saving of $95 compared to monthly billing. There is no mention of a free tier, but a 30-day money-back guarantee applies.
Can I cancel my Incogni subscription at any time?
According to the service terms, users can cancel at any time. The 30-day money-back guarantee also allows new subscribers to request a refund if they are not satisfied within the first month.
What information does Incogni need from me to get started?
To begin the removal process, Incogni asks for a name, email address, and home address to match the user's profile against data broker records. Additional past addresses and phone numbers can be provided to broaden the search coverage.
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