Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Ilouity is a Scandinavian-designed brand specialising in maternity jeans, nursing wear, and postpartum clothing for women. This page collects customer reviews to help prospective buyers make an informed decision.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via ILOUITY
You write a review, we donate to a good cause on your behalf.
No donations have been made for ILOUITY yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
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Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
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How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About ILOUITY
Main category
Maternity and nursing clothing
Price range
From £70 (tops) to £165+ (denim)
Design origin
Scandinavia
Taxes and duties included
EU, UK, Norway, USA
Physical store
Stockholm
Target audience
Pregnant women and new mothers
Ships to
Worldwide (many currencies supported)
Product types
Maternity jeans, nursing tops, nursing dresses, postpartum trousers, accessories
Ilouity positions itself in the premium segment of maternity and nursing fashion, with a design approach rooted in Scandinavian aesthetics and a focus on quality craftsmanship. The brand targets pregnant women and new mothers who want clothing that transitions from pregnancy through the postpartum period without sacrificing style. The range includes maternity denim in multiple fits (straight, flare, wide, boyfriend), nursing tops, nursing dresses, and postpartum-friendly trousers, with prices starting from around £70 for tops and £155 for denim. Taxes and duties are included in the listed price for customers in the EU, UK, Norway, and the USA, which simplifies the buying experience for a broad international audience.
Active promotions
Ready to use with your order at ILOUITY.
Free shipping on orders above a certain order value for customers in selected countries
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bundled discount when purchasing a postpartum pack combining nursing tops, trousers, and accessories together
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
ILOUITY in the news
Recent updates and background about ILOUITY, summarised in our own words.
ILOUITY featured among stylish maternity brands
Vogue Adria published a roundup highlighting five maternity brands that combine style with practicality. ILOUITY was included in the selection, suggesting the brand is gaining recognition in the maternity fashion space.
ILOUITY listed among top luxury maternity brands
The Times included ILOUITY in an overview of leading luxury maternity brands currently available to shoppers. The selection highlights brands catering to expectant mothers seeking high-end options.
ILOUITY featured in Luxury London maternity jeans roundup
Luxury London included ILOUITY in a selection of recommended maternity jeans. The feature highlights options considered worth considering for expectant mothers seeking quality denim.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about ILOUITY
Answers to the most common questions, based on search behaviour and our own research.
Is Ilouity a reliable webshop?
Ilouity is a Scandinavian brand with a physical store in Stockholm and an international online presence serving customers in Europe, the UK, the USA, and beyond. The website includes a detailed size guide, a maternity style guide, and a FAQ section, which suggests an established and consumer-oriented operation.
Does Ilouity ship internationally and are there extra import costs?
Ilouity ships to a large number of countries worldwide and supports many local currencies. For customers in the EU, UK, Norway, and the USA, taxes and duties are included in the listed price, so no unexpected import charges should apply.
What sizes does Ilouity offer and how do I find the right fit?
Ilouity provides a dedicated size guide on its website that walks customers through measuring their body and selecting the correct size for each style. The guide is designed specifically for pregnant and postpartum body shapes.
Can Ilouity clothing be worn after pregnancy as well?
Several Ilouity products are described as suitable for both pregnancy and the postpartum period, including the maternity denim range and items such as the Before and After Flared Stretch Trousers. The brand explicitly markets some pieces as postpartum-friendly.
Your turn
Do you have experience with ILOUITY?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about ILOUITY
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
