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Horti was a Brooklyn-based plant subscription service that sent hardy houseplants along with care tools and educational materials to help customers build confidence in plant care. As of May 31, 2025, Horti has closed and is no longer accepting new orders.
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We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
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About Horti (US)
Founded
2017
Headquarters
Greenpoint, Brooklyn, New York
Business model
Monthly plant subscription
Status
Closed as of May 31, 2025
Target audience
Beginner plant owners, city dwellers
Main category
Indoor houseplants and plant care
Notable recognition
Wirecutter's Pick 2024 and 2025
Country
United States
Horti positioned itself as a guided entry point into plant ownership, targeting city dwellers, beginners, and people who had previously struggled to keep plants alive. The service started customers with hard-to-kill varieties and gradually introduced more challenging plants as their confidence grew, combining physical products with an educational philosophy built around play, healing, and sustainability. Horti operated in the mid-range subscription segment and distinguished itself through curated packaging, in-depth care literature, a plant care database, and an AI plant doctor tool. The company was founded in Brooklyn in 2017 and built its brand around community, inclusion, and a commitment to sustainable growing practices.
Active promotions
Ready to use with your order at Horti (US).
First month of plant subscription at a discounted introductory rate for new customers
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free plant care starter kit included with an annual subscription plan
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Horti (US) in the news
Recent updates and background about Horti (US), summarised in our own words.
HortiTech researchers drive continued development of Caeli
The enthusiasm shown by researchers at HortiTech serves as a key motivation to keep developing the Caeli project. Their engagement plays a central role in pushing the initiative forward. The partnership between the research community and the project team appears to be an important factor in its ongoing progress.
Lettuce prices rise sharply amid broader U.S. vegetable inflation
The price of lettuce in the United States has increased by 24.9%, contributing to a wider pattern of rising vegetable prices. This notable climb reflects inflationary pressure affecting the vegetable segment of the produce market. Consumers are facing higher costs for a range of vegetable products.
Higher produce supply puts pressure on U.S. market prices
Increased availability of produce in the United States is contributing to downward pressure on prices across the market. When supply levels rise, this tends to affect what consumers and buyers pay at retail and wholesale levels. The trend reflects broader dynamics in the U.S. fresh produce sector.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Horti (US)
Answers to the most common questions, based on search behaviour and our own research.
Was Horti a trustworthy plant subscription service?
Horti was recognized by Wirecutter as the best place to buy plants online for both 2024 and 2025, with reviewers noting careful packaging and a strong commitment to customer education. The company operated from 2017 until its closure on May 31, 2025.
Is Horti still active and can I place an order?
No. Horti officially closed on May 31, 2025 and is no longer accepting new orders. The website remains accessible for existing resources such as the plant care database and AI plant doctor.
How did the Horti plant subscription work?
Customers chose a subscription plan and received one or two plants delivered to their door each month. The service was designed as a confidence-building program, starting with hard-to-kill plants and gradually introducing more variety over time.
Did Horti include care instructions with its shipments?
Yes. Each shipment included care tools and manageable care instructions. Horti also provided an online plant care database, a blog called The Dirt, and an AI plant doctor tool for additional support.
Your turn
Do you have experience with Horti (US)?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
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Share your photo review about Horti (US)
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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