Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Homebase (IE) is an Irish home improvement and garden retailer operating via homebase.ie, offering a broad range of products across paint and decorating, garden and outdoor, furniture, flooring, kitchens, tools, and home accessories. The webshop serves consumers looking to improve, furnish, or maintain their homes and gardens.
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Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
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Impact via Homebase (IE)
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For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Homebase (IE)
Main category
Home improvement and garden
Key brands
Dulux, Cuprinol, Ronseal, Crown, Flymo, Weedol, Johnsons Seeds
Kitchen service
Free design appointment available
Country
Ireland
Website
homebase.ie
Target audience
Homeowners and DIY enthusiasts
Product range
Paint, garden, furniture, flooring, kitchens, tools, electricals
Homebase (IE) positions itself as a one-stop destination for home improvement projects, targeting homeowners and renters who want to tackle everything from a kitchen renovation to a garden makeover in one place. The assortment spans both practical building and hardware supplies and more lifestyle-oriented home furnishings, placing the shop in the mid-market segment. The site also offers bespoke kitchen planning services, including free in-store appointments, which sets it apart from purely transactional retailers. Brands such as Dulux, Ronseal, Cuprinol, and Flymo indicate a focus on established, trusted product names rather than own-label alternatives.
Active promotions
Ready to use with your order at Homebase (IE).
Seasonal discount on selected garden furniture and outdoor living products, available for a limited period during spring and summer.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free delivery on orders above a set minimum order value, applicable to standard home delivery across Ireland.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Homebase (IE) in the news
Recent updates and background about Homebase (IE), summarised in our own words.
Homebase to open dedicated Irish website in August
Homebase outlined its intention to launch a website specifically designed for customers in Ireland, with August given as the target month. The dedicated platform was intended to serve Irish shoppers more directly.
Homebase announces website launch for Irish market
Homebase revealed plans to go live with a dedicated Irish website. The development was seen as part of the company's broader efforts to grow its presence in the Irish retail market.
Homebase prepares to introduce online shopping in Ireland
Homebase confirmed it would be bringing online shopping to Irish consumers. The move was aimed at expanding the retailer's reach beyond its physical store locations in the country.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Homebase (IE)
Answers to the most common questions, based on search behaviour and our own research.
Is Homebase (IE) a reliable webshop?
Homebase is an established home improvement retailer operating in Ireland via homebase.ie. The site offers a structured product range with recognisable brands, which gives consumers a degree of confidence when ordering. Checking recent customer reviews on platforms like Image Review can provide a more detailed picture of current service quality.
What kind of products can I buy at Homebase IE?
Homebase IE covers a wide range of categories including paint and decorating, garden furniture, sheds, flooring, tiling, kitchens, tools, home accessories, lighting, and electrical supplies. The assortment is aimed at both DIY projects and home furnishing needs.
Does Homebase IE offer kitchen design services?
Yes, Homebase IE offers bespoke kitchen planning alongside its standard and essentials kitchen ranges. Customers can book a free appointment to discuss their kitchen project with an advisor.
Which brands does Homebase IE stock?
Homebase IE carries a number of well-known brands including Dulux, Ronseal, Cuprinol, Crown, Flymo, Weedol, and Johnsons Seeds, among others across its various product categories.
Your turn
Do you have experience with Homebase (IE)?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Homebase (IE)
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
