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Hertz is a globally operating car and van hire company that allows customers to book vehicles at locations across the UK and worldwide. The platform offers direct booking with a stated Best Rates Guarantee for those who reserve through the official Hertz website.

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At a glance

About Hertz

Main category
Car and van hire
Service area
UK and worldwide
Booking channel
Direct via website
Loyalty programme
Hertz Gold+ (multiple tiers)
Loyalty tiers
Gold+, Platinum, Five Star, President's Circle
Best Rates Guarantee
Available when booking directly
Target audience
Leisure and business travellers
Hertz positions itself in the mainstream to premium segment of vehicle rental, serving both leisure travellers and frequent business renters. The company operates a loyalty programme called Hertz Gold+, which includes multiple tiers such as Platinum, Five Star and President's Circle, catering to customers who hire vehicles on a regular basis. Bookings can be made directly through the website, which Hertz promotes as the channel that secures the best available rates. The service is aimed at a broad audience ranging from occasional holiday drivers to corporate clients who value a structured rewards programme.
June 2026

Active promotions

Ready to use with your order at Hertz.

Discount on a prepaid rental booking when reserving a vehicle at least seven days in advance through the Hertz website.
To the shop
Free upgrade to the next vehicle category for Hertz Gold+ loyalty members on selected bookings at participating locations.
To the shop
Recent

Hertz in the news

Recent updates and background about Hertz, summarised in our own words.

Barron's

Hertz stock records its sharpest single-day decline

Hertz experienced its most significant single-day stock price drop on record. The decline was connected to concerns about the company's financial performance and its revised outlook.

Seeking Alpha

Hertz shares fall sharply following stock offering and guidance revision

Hertz announced a new stock offering alongside a reduction in its financial guidance, both of which contributed to a steep fall in its share price on the NASDAQ. The combination of dilution from the offering and a weaker outlook unsettled investors.

Investing.com Nigeria

Hertz guidance cut and capital raise weigh on rival Avis Budget

Shares in Avis Budget declined following news that competitor Hertz lowered its financial guidance and announced plans to raise additional capital. The developments at Hertz prompted concern among investors about broader conditions in the car rental sector.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Hertz

Answers to the most common questions, based on search behaviour and our own research.

Is Hertz a reliable car hire company?

Hertz is a long-established international car hire brand operating across the UK and in numerous countries worldwide. Customer reviews on platforms such as Image Review can give you a clearer picture of recent experiences with bookings, vehicle quality and customer service.

Do I get a better price booking directly with Hertz?

Hertz states a Best Rates Guarantee for customers who book directly through the official Hertz website. This means booking via hertz.com is promoted as the most cost-effective option compared to third-party channels.

What is the Hertz Gold+ loyalty programme?

Hertz Gold+ is a membership programme with several tiers including Gold+, Platinum, Five Star and President's Circle. Members can log in using a member number or a self-chosen unique user ID, and joining is described as free of charge.

Can I hire a van as well as a car through Hertz?

Yes, Hertz offers both car hire and van hire through its website. Availability depends on the selected location and dates, which can be checked during the booking process on hertz.com.

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