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Hello Updo is an online shop specialising in silk hair accessories designed to support hair health throughout the day and night. The brand offers a range of products including silk scrunchies, bonnets, bandanas, and sleep scarves, all made from 100% mulberry silk.

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At a glance

About Hello Updo

Main assortment
Silk scrunchies, bonnets, sleep scarves, bandanas
Material
100% mulberry silk
Free shipping from
$90
Prices from
$28
Return policy
Sale items are final sale and cannot be returned or exchanged
Target audience
People with all hair types, especially textured and fuller hair
Awards
Allure Best of Beauty 2025, Oprah Daily Sleep Awards
Customer service
Hello Updo positions itself in the premium segment of hair accessories, with a focus on customers who prioritise hair health alongside everyday style. The brand was founded by Magdaline Hurtado, a Dominican-American entrepreneur who developed the first Flora silk scrunchie to address the lack of options for textured and fuller hair types. Hello Updo operates with a clear philosophy rooted in self-acceptance and hair care, offering products that are stylist-approved and designed to reduce breakage, retain moisture, and minimise frizz. The brand has received recognition from publications such as Allure and Oprah Daily, placing it firmly in the award-winning accessories space.
September 2026

Active promotions

Ready to use with your order at Hello Updo.

20% discount on selected summer-proof items, available for a limited period during the end-of-summer sale.
To the shop
10% off your first order when you subscribe to the Hello Updo newsletter.
To the shop
Recent

Hello Updo in the news

Recent updates and background about Hello Updo, summarised in our own words.

HELLO! Magazine

Princess Kate's Most Memorable Hair Moments

A collection of 30 hairstyles worn by Princess Kate highlights her range of looks, from elaborate updos to long flowing waves. The selection showcases how her hair choices have drawn consistent public attention over the years.

HELLO! Magazine

Zara Tindall Updates a Signature Royal Style Element

Zara Tindall was observed making a subtle change to a style choice commonly associated with royal dress. The adjustment went largely unnoticed at first, drawing attention only upon closer observation.

hellobeautiful.com

Recreating Olandria's Updo From the Vanity Fair Party

A romantic updo worn by Olandria at the Vanity Fair Party is broken down into a step-by-step style guide. The look offers inspiration for those interested in achieving a similar elegant hairstyle for formal occasions.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Hello Updo

Answers to the most common questions, based on search behaviour and our own research.

Is Hello Updo a reliable webshop?

Hello Updo is an established brand with award-winning products recognised by Allure Best of Beauty 2025 and Oprah Daily's Sleep Awards. The shop has a visible customer review section and a clear contact address at [email protected].

When does Hello Updo ship my order?

Orders are shipped once all items are available. Orders containing preorder items ship together when all products in the order are ready.

Can I return a product to Hello Updo?

Regular items can be returned or exchanged, but sale items are final sale and cannot be returned or exchanged under any circumstances.

From what amount does Hello Updo offer free shipping?

Hello Updo offers free shipping on orders of $90 or more.

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  3. 3 Trigger a donation Plus a chance at € 250 cash per month
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