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Hawthorne is an American men's grooming brand offering cologne, deodorant, shampoo, soap, and related personal care products built around what the company calls Surround Scent technology, designed to make fragrances last ten or more hours. The brand is available both through its own webshop and in physical Ulta stores.
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About Hawthorne
Standard delivery
3 to 7 business days
Express delivery
1 to 3 business days (not available for cologne)
Return period
30 days
Returns and exchanges
Free of charge within 30 days
Customer service
Main assortment
Cologne, deodorant, shampoo, soap, home fragrance
Subscription
Available, manageable via account
Physical stores
Available at Ulta stores
Hawthorne positions itself in the premium segment of men's grooming, targeting consumers who want bold, long-lasting fragrances rather than subtle everyday scents. The brand's Surround Scent technology is central to its identity, promising all-day performance across cologne, body, and hair products. Hawthorne sells direct-to-consumer via its own webshop and offers subscription options for regular replenishment. The product line spans multiple scent profiles, including colognes such as Night Swim, Frozen Flame, and Dark Suede, catering to men who prefer distinctive, high-impact fragrance experiences.
Active promotions
Ready to use with your order at Hawthorne.
Free shipping on orders above a minimum order value, applicable to standard delivery on eligible products.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Discounted bundle pricing when purchasing cologne, body, and hair products together as a set.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Hawthorne in the news
Recent updates and background about Hawthorne, summarised in our own words.
Hawthorne expands retail presence to Ulta stores
Hawthorne products are now available in physical Ulta store locations across the United States, making the brand accessible beyond its direct-to-consumer webshop. Shoppers can use the store locator on the Hawthorne website to find a nearby Ulta location.
Surround Scent technology at the core of Hawthorne's product line
Hawthorne's entire range is built around its proprietary Surround Scent technology, which is designed to extend fragrance longevity to ten hours or more. The approach applies across cologne, body, and hair products rather than being limited to a single category.
Hawthorne introduces subscription model for regular replenishment
The brand offers a subscription service that allows customers to receive regular replenishments of their chosen products. Subscribers can manage, pause, or cancel their subscription at any time through the Hawthorne account page, and receive a reminder email before each renewal is processed.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Hawthorne
Answers to the most common questions, based on search behaviour and our own research.
Is Hawthorne a reliable webshop?
Hawthorne is a registered brand operating under Hawthorne Lab Inc. and is available in Ulta stores as well as through its own webshop. The company offers a 30-day satisfaction guarantee with free returns or exchanges, which suggests a degree of confidence in its products.
How long does delivery from Hawthorne take?
Standard shipping takes 3 to 7 business days after the day of ordering. Express shipping takes 1 to 3 business days, though orders containing cologne are not eligible for express delivery due to shipping restrictions.
Can I return products to Hawthorne?
Hawthorne accepts returns and exchanges within 30 days of receiving an order, free of charge. Subscription replenishments, final sale items, gift cards, and trial sets are excluded from the return policy.
Does Hawthorne offer free shipping?
Hawthorne offers free shipping above a certain order value, though the exact threshold was not specified in the available information. It is advisable to check the webshop at checkout for the current conditions.
Your turn
Do you have experience with Hawthorne?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
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One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
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- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Hawthorne
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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