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Half Magic Beauty is an online makeup brand founded by Donni Davy, the head makeup artist behind HBO's Euphoria. The brand offers a range of vegan and cruelty-free cosmetics, including eyeshadows, lip products, face gems, and tools.
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About Halfmagicbeauty
Main category
Makeup and cosmetics
Key products
Eyeshadow, lip gloss, lip liner, face gems, mascara, eye crayon
Vegan
Yes, all products
Cruelty-free
Yes
Founder
Donni Davy (head makeup artist, HBO Euphoria)
Notable collaboration
Euphoria x Half Magic limited-edition collection
Target audience
All ages and experience levels, from beginners to professionals
Awards
Multiple award-winning products listed on site
Half Magic Beauty positions itself in the expressive, editorial segment of the beauty market, targeting makeup wearers of all skill levels who want to experiment with bold pigments, glitter, and unconventional looks. The brand was created by Doniella Davy, who grew up in Venice, CA, and built her career in film and TV makeup artistry. Its philosophy centers on self-expression without rules, welcoming both minimalists and maximalists alike. Products are entirely vegan and cruelty-free, and the range spans everyday wearable items as well as statement-making, screen-inspired looks.
Active promotions
Ready to use with your order at Halfmagicbeauty.
Value set promotion: bundled eye or lip sets available at a reduced combined price compared to buying each product separately.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Halfmagicbeauty in the news
Recent updates and background about Halfmagicbeauty, summarised in our own words.
Euphoria x Half Magic Limited-Edition Collection Now Available
Half Magic Beauty has launched a limited-edition makeup collection created in collaboration with HBO's Euphoria. The collection includes an eyeshadow palette, glitter products, lip gloss, and tools inspired by the show's iconic looks.
Visit Halfmagicbeauty →Sets and Kits for Complete Makeup Looks
Half Magic Beauty offers a dedicated selection of sets and kits for customers who want to build full looks in one purchase. Options include eye, lip, and combination sets suitable for various occasions.
Visit Halfmagicbeauty →Sparkle Duochrome Eyeshadows Trending on TikTok
The Half Magic Sparkle Duochrome Eyeshadow range has gained significant attention on TikTok and is featured among the brand's best sellers and award-winning products. The collection is available through the dedicated duochrome section of the webshop.
Visit Halfmagicbeauty →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Halfmagicbeauty
Answers to the most common questions, based on search behaviour and our own research.
Is Half Magic Beauty a reliable webshop?
Half Magic Beauty is a legitimate brand with an established online presence and a publicly known founder, Donni Davy. The brand has received multiple industry awards and has gained significant visibility through its association with HBO's Euphoria. Customer reviews on this page can provide further insight into buying experiences.
Are Half Magic Beauty products really vegan and cruelty-free?
According to the brand, all Half Magic Beauty products are vegan and cruelty-free. This is a core part of the brand's positioning and is stated clearly across their website.
What kind of products does Half Magic Beauty sell?
Half Magic Beauty sells a range of makeup products including eyeshadows, eye crayons, mascaras, lip glosses, lip liners, lip oils, face gems, and value sets. The brand also offers limited-edition collections, such as the Euphoria x Half Magic collaboration.
Does Half Magic Beauty offer sets or starter kits?
Yes, the webshop offers several sets and kits, including wing hack sets, lip combo sets, and eyeshadow sets. These are designed to help customers create complete looks and may offer better value than buying individual products.
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