Subscribe and save offer: customers who sign up for a recurring subscription receive a discount on repeat purchases of their favourite products.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Half Magic Beauty is an online makeup brand founded by Donni Davy, the head makeup artist behind HBO's Euphoria. The brand offers a range of vegan and cruelty-free cosmetics, including eyeshadows, lip products, face gems, and tools.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
No glossy product shots, but what customers actually receive at home.
Impact via Halfmagicbeauty
You write a review, we donate to a good cause on your behalf.
No donations have been made for Halfmagicbeauty yet, but every review sets one in motion right away.
Is Halfmagicbeauty your business? Claim this page for free →
About Halfmagicbeauty
Main category
Makeup and cosmetics
Key products
Eyeshadow, lip gloss, lip liner, face gems, mascara, eye crayon
Vegan
Yes, all products
Cruelty-free
Yes
Founder
Donni Davy (head makeup artist, HBO Euphoria)
Notable collaboration
Euphoria x Half Magic limited-edition collection
Target audience
All ages and experience levels, from beginners to professionals
Awards
Multiple award-winning products listed on site
Half Magic Beauty positions itself in the expressive, editorial segment of the beauty market, targeting makeup wearers of all skill levels who want to experiment with bold pigments, glitter, and unconventional looks. The brand was created by Doniella Davy, who grew up in Venice, CA, and built her career in film and TV makeup artistry. Its philosophy centers on self-expression without rules, welcoming both minimalists and maximalists alike. Products are entirely vegan and cruelty-free, and the range spans everyday wearable items as well as statement-making, screen-inspired looks.
Active promotions
Ready to use with your order at Halfmagicbeauty.
Value set promotion: bundled eye or lip sets available at a reduced combined price compared to buying each product separately.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Halfmagicbeauty in the news
Recent updates and background about Halfmagicbeauty, summarised in our own words.
Donni Davy on Half Magic and Euphoria Season 3 Makeup
Donni Davy, the makeup artist behind the looks in the television series Euphoria, spoke about her beauty brand Half Magic and the makeup work for the upcoming third season. The interview covers both her creative process and the direction of the brand.
Visit Halfmagicbeauty →Overview of the Euphoria x Half Magic Beauty Collection
A collaborative makeup collection between Euphoria and Half Magic Beauty was released, featuring a range of products inspired by the bold looks seen in the series. The collection brings together the visual identity of the show and the offerings of Donni Davy's brand.
Visit Halfmagicbeauty →Euphoria Makeup Artist Donni Davy Launches Beauty Brand
Donni Davy, who served as the lead makeup artist on Euphoria, has introduced her own beauty brand. A selection of products from the line has been highlighted as particularly noteworthy among the available offerings.
Visit Halfmagicbeauty →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Halfmagicbeauty
Answers to the most common questions, based on search behaviour and our own research.
Is Half Magic Beauty a reliable webshop?
Half Magic Beauty is a legitimate brand with an established online presence and a publicly known founder, Donni Davy. The brand has received multiple industry awards and has gained significant visibility through its association with HBO's Euphoria. Customer reviews on this page can provide further insight into buying experiences.
Are Half Magic Beauty products really vegan and cruelty-free?
According to the brand, all Half Magic Beauty products are vegan and cruelty-free. This is a core part of the brand's positioning and is stated clearly across their website.
What kind of products does Half Magic Beauty sell?
Half Magic Beauty sells a range of makeup products including eyeshadows, eye crayons, mascaras, lip glosses, lip liners, lip oils, face gems, and value sets. The brand also offers limited-edition collections, such as the Euphoria x Half Magic collaboration.
Does Half Magic Beauty offer sets or starter kits?
Yes, the webshop offers several sets and kits, including wing hack sets, lip combo sets, and eyeshadow sets. These are designed to help customers create complete looks and may offer better value than buying individual products.
Your turn
Do you have experience with Halfmagicbeauty?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Halfmagicbeauty
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
