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GrandOptical NL is a Dutch optical retailer offering prescription glasses, sunglasses, contact lenses, and eye care services through both physical stores and an online shop. The company operates under Brilmij Groep B.V., part of GrandVision Benelux B.V., and is registered with the Dutch Chamber of Commerce under number 31047357.
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We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
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For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
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Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
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- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
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- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About GrandOptical NL
Company name
Brilmij Groep B.V. (part of GrandVision Benelux B.V.)
Chamber of Commerce
31047357
Head office
Postbus 77, 3769 ZH Soesterberg
Main categories
Glasses, sunglasses, contact lenses, eye care
Designer brands
Prada, Gucci, Ray-Ban, Tom Ford, Miu Miu, Burberry, Oakley, Saint Laurent
Target audience
Men, women, children
Subscription plan
GrandOptical Zicht Plan available
Newsletter discount
10% off upon newsletter sign-up
GrandOptical positions itself in the mid-to-premium segment of the optical market, stocking designer labels such as Prada, Gucci, Ray-Ban, Tom Ford, and Miu Miu alongside its own house brand Eyexpert. The retailer targets a broad audience including men, women, and children, with dedicated categories for vision correction needs ranging from reading glasses and multifocal lenses to computer glasses and night lenses. Beyond product sales, the company emphasises eye health services, including comprehensive eye measurements, contact lens checks, and myopia care for children. A subscription model called the GrandOptical Zicht Plan is available for customers who prefer spreading the cost of their eyewear.
Active promotions
Ready to use with your order at GrandOptical NL.
Complete designer prescription glasses from a set price, with a second designer frame included as a gift.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Up to 15% discount on a contact lens subscription when ordering lenses on a recurring basis.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
GrandOptical NL in the news
Recent updates and background about GrandOptical NL, summarised in our own words.
Austrian Group Acquires GrandOptical and EyeWish
An Austrian group has taken over optical retail chains GrandOptical and EyeWish. The acquisition brings both brands under new ownership. Further details about the transaction were not specified in the available information.
Ray-Ban Meta Smart Glasses Now Available for Prescription Lens Wearers
GrandOptical NL has added Ray-Ban Meta smart glasses to its range, specifically designed for customers who require prescription lenses. The glasses combine an iconic frame design with integrated Meta AI functionality, allowing wearers to listen, capture, and ask questions hands-free.
Nuance Audio Hearing Glasses Introduced at GrandOptical NL
GrandOptical NL now stocks Nuance Audio glasses, which integrate discreet hearing support directly into the frame. The product is aimed at customers who want a combined vision and hearing solution in a single, understated design.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about GrandOptical NL
Answers to the most common questions, based on search behaviour and our own research.
Is GrandOptical NL a reliable webshop?
GrandOptical NL operates under Brilmij Groep B.V., part of GrandVision Benelux B.V., and is registered with the Dutch Chamber of Commerce under number 31047357. The company has physical stores across the Netherlands in addition to its online shop, which adds a layer of accountability for customers.
Can I return an order from GrandOptical NL?
GrandOptical NL offers the option to cancel or return orders, and a dedicated page for this process is available on their website. Customers can also reach the customer service team via a contact form or phone for assistance with returns.
Does GrandOptical NL offer a subscription for contact lenses or glasses?
Yes, GrandOptical NL offers a contact lens subscription that can provide up to 15% discount, as well as the GrandOptical Zicht Plan, which is a subscription model for glasses. A lens bundle deal with up to 10% discount is also listed as an option.
Can I get my eyes tested at GrandOptical NL?
GrandOptical NL provides eye measurement services at its physical stores, including comprehensive eye exams, contact lens checks, and eye measurements for children. First-time contact lens wearers can try contact lenses for free. Appointments can be booked online.
Your turn
Do you have experience with GrandOptical NL?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about GrandOptical NL
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
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