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Goop is an American lifestyle and e-commerce platform founded by actress Gwyneth Paltrow, offering a curated selection of fashion, beauty, wellness products, and editorial content. The webshop combines high-end shopping with editorial storytelling across categories including skincare, clothing, accessories, and travel.

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At a glance

About goop

Free shipping from
$50
Headquarters
Santa Monica, California, USA
Customer service hours
Monday to Friday, 9 a.m. to 5 p.m. PST
Live chat hours
Monday to Friday, 10 a.m. to 3 p.m. PST
Main categories
Fashion, Beauty, Wellness, Travel
Price range
From $13 to over $2,000
In-house label
Gwyn
Founded
2008
Goop positions itself firmly in the premium and luxury segment, with clothing prices regularly exceeding $500 and accessories reaching into the thousands of dollars. The platform targets a wellness-conscious, affluent consumer who is looking for curated products alongside content on beauty, health, and lifestyle. Goop operates as both a retailer and a media brand, blending product discovery with editorial features, podcasts, and expert-led wellness content. Its own in-house label, Gwyn, sits alongside a carefully selected range of designer and independent brands.
July 2026

Active promotions

Ready to use with your order at goop.

Free ground shipping on all orders above a minimum spend threshold, automatically applied at checkout.
To the shop
Seasonal sale section offering discounted items across fashion, beauty, and wellness categories for a limited period.
To the shop
Recent

goop in the news

Recent updates and background about goop, summarised in our own words.

The Detroit News

A Week of Meals from Goop Kitchen, Reviewed

The Detroit News published an account of a writer who spent a full week eating food from Goop Kitchen. The review covers the experience of using the service over multiple days. It provides a practical look at what customers can expect.

The Washington Post

Goop Kitchen Reviewed Over a Full Week

A Washington Post writer spent one week ordering from Goop Kitchen, the meal delivery service connected to Gwyneth Paltrow's wellness brand. The piece documents that experience and shares the writer's observations. It offers a consumer perspective on the food and service.

Berkeleyside

Goop Kitchen Opens in the East Bay and Gets Reviewed

Goop Kitchen, the food delivery concept associated with Gwyneth Paltrow's lifestyle brand, expanded its presence to the East Bay area of California. Berkeleyside sent a writer to try the offerings following the local launch. The piece shares firsthand impressions of the food and the service.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about goop

Answers to the most common questions, based on search behaviour and our own research.

Is goop a reliable webshop?

Goop has been operating since 2008 and is a registered trademark of Goop, Inc. The platform offers a dedicated customer service team reachable by email and live chat during business hours.

Does goop offer free shipping?

Yes, goop offers free ground shipping on orders over $50 within the United States.

How can I contact goop customer service?

Goop's customer experience team can be reached by email at [email protected], Monday through Friday from 9 a.m. to 5 p.m. PST. Live chat is also available Monday to Friday between 10 a.m. and 3 p.m. PST.

Does goop ship to Canada?

Goop appears to serve both the United States and Canada, as the website lists both USD and CAD currency options.

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