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GoodMorning.com is an online mattress retailer specialising in high-density memory foam mattresses, sold directly to consumers. The shop is best known for its Novosbed mattress line, available in three firmness options and backed by a 120-night sleep trial.

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At a glance

About GoodMorning.com

Main product
Memory foam mattresses
Prices from
$799
Sleep trial
120 nights, risk-free
Free returns
Yes, fully handled by the company
Shipping
Free (surcharge may apply for some states)
Firmness options
Soft, Medium, Firm
Warranty
15 years
Customer reviews
6,482 reviews
GoodMorning.com operates in the mid-to-premium mattress segment, positioning itself as a direct-to-consumer alternative to high-end brands such as Tempur-Pedic, at a considerably lower price point. The typical customer is a sleep-conscious adult looking for a durable, body-contouring mattress without visiting a physical store. The company places emphasis on sustainability, using wood-derived Infinitex textiles in mattress covers and recycling surplus manufacturing materials where possible. With over 6,400 customer reviews and a risk-free trial period, the shop targets buyers who want to evaluate a mattress at home before fully committing.
September 2026

Active promotions

Ready to use with your order at GoodMorning.com.

Free firmness exchange: if the chosen firmness level does not feel right during the 120-night trial, customers can exchange for a different option at no cost.
To the shop
Seasonal discount on the Novosbed mattress bundle, combining the mattress and a quality pine wood foundation at a reduced combined price.
To the shop
Recent

GoodMorning.com in the news

Recent updates and background about GoodMorning.com, summarised in our own words.

Good Morning America

US student reading scores decline as achievement gap grows

Recent data indicates that reading performance among students in the United States has declined. At the same time, the gap in academic achievement between different groups of students has widened. The findings point to ongoing challenges in the American education system.

blogTO

Canadian sleep brand expands with new mattress stores in Greater Toronto Area

A Canadian sleep company that has received industry recognition is opening mattress store locations in the Greater Toronto Area. The expansion brings the brand's physical retail presence to one of Canada's largest urban regions. The stores offer customers the opportunity to experience the company's sleep products in person.

Narcity

Ontario showrooms let shoppers test online mattress brands in person

Several online mattress brands can be tested in physical showrooms located in Ontario. The showrooms are described as low-pressure environments, giving customers the opportunity to try products before purchasing. Four different online mattress brands are represented at these locations.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about GoodMorning.com

Answers to the most common questions, based on search behaviour and our own research.

Is GoodMorning.com a reliable webshop?

GoodMorning.com has collected over 6,400 customer reviews for its Novosbed mattress line and has been featured in multiple consumer media outlets. The shop offers a 120-night sleep trial with free returns, which reduces the risk for first-time buyers.

How long does delivery take?

The source data does not specify an exact delivery timeframe. Shipping is free for most states, though a surcharge may apply for some locations. The 120-night trial starts on the day the mattress is received.

Can I return the mattress if it does not suit me?

Yes. GoodMorning.com offers a 120-night sleep trial with free returns. If the mattress is not right, it can be returned for a full refund at no cost to the customer.

What warranty does GoodMorning.com offer on its mattresses?

Novosbed mattresses come with a 15-year warranty. The company uses high-density foam designed for long-lasting and consistent comfort.

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