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Go Guarded is an American brand specializing in self-defense products designed for active individuals, particularly female runners, hikers, and walkers. The company sells a range of compact and wearable tools intended to provide personal safety during outdoor activities.

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At a glance

About Go Guarded

Headquarters
Tucson, AZ, United States
Customer support hours
Monday to Saturday, 9AM to 6PM PST
Response time
Typically within 24 hours
Main category
Self-defense products
Target audience
Women, runners, hikers, active individuals
Prices starting from
$9.99
Wholesale
Available
LGBTQ+ line
Go Guarded Pride
Go Guarded was founded by Jodi Fisher, who was inspired to create better personal safety options after feeling vulnerable during a solo run in a local park. The brand targets women and active individuals who want discreet, affordable self-defense tools they can carry while running, hiking, or walking. Products range from wearable ring knives to stun devices, pepper spray holders, and combination kits, sitting firmly in the budget to mid-range price segment. Go Guarded also runs a dedicated Pride line aimed at empowering and protecting members of the LGBTQ+ community, and offers a wholesale program for retailers.
July 2026

Active promotions

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Free shipping on orders above a minimum order value
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Discount on self-defense kit bundles combining multiple products
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Recent

Go Guarded in the news

Recent updates and background about Go Guarded, summarised in our own words.

Go Guarded

The Story Behind Go Guarded

Go Guarded was founded by Jodi Fisher after a solo run in a local park left her feeling vulnerable and concerned for her personal safety. That experience led her to develop a line of practical self-defense tools designed specifically for active individuals.

Go Guarded

Go Guarded Pride: Self-Defense for the LGBTQ+ Community

Go Guarded Pride is a dedicated product line focused on empowering and protecting members of the LGBTQ+ community through the same self-defense tools offered under the main brand. The initiative reflects the founder's commitment to making personal safety accessible to a broader audience.

Go Guarded

Go Guarded Wholesale Program Available for Retailers

Go Guarded offers a wholesale purchasing option for retailers interested in stocking their self-defense product range. Details and ordering information are available on the dedicated wholesale page.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Go Guarded

Answers to the most common questions, based on search behaviour and our own research.

Is Go Guarded a reliable webshop?

Go Guarded is an established American brand with hundreds of verified customer reviews across its product range. The company provides customer support Monday through Saturday and aims to respond to inquiries within 24 hours.

What kind of self-defense products does Go Guarded sell?

Go Guarded offers a variety of compact self-defense tools including wearable ring knives, hand-held devices, stun alarms, pepper spray holders, kubotans, and combination kits. Products are designed to be discreet and practical for use during outdoor activities.

How can I contact Go Guarded's customer service?

Go Guarded can be reached via the contact form on their website. Customer support is available Monday to Saturday from 9AM to 6PM PST, and the team typically replies within 24 hours.

Does Go Guarded offer wholesale purchasing?

Yes, Go Guarded has a dedicated wholesale program for retailers interested in carrying their products. More information is available on the wholesale page of their website.

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