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Fyta is an American online store specialising in plant-based protein supplements, founded by James Wilks, the creator of the documentary The Game Changers. The product line centres on a single protein powder made from upcycled barley and whole ground lupin bean, available in three flavours.
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About Fyta
Free shipping from
$60.00
Main product
Elite Plant Protein powder
Flavours available
Creamy Chocolate, Café Latte, Caramel Vanilla
Protein per serving
30g
Key ingredients
Upcycled sprouted barley, whole ground lupin bean
Certifications
Non-GMO, Upcycled Certified, 100% Vegan
Made in
USA
Target audience
Athletes, active adults, plant-based consumers
Fyta positions itself in the premium sports nutrition segment, targeting athletes, active adults and health-conscious consumers who prioritise both performance and environmental impact. The brand's philosophy draws directly on the research behind The Game Changers documentary, translating plant-centred nutrition science into a ready-to-use supplement. What sets Fyta apart from most plant protein brands is its use of upcycled sprouted barley and whole ground lupin, two ingredients with documented sustainability credentials, rather than the more common pea or soy protein bases. The product is formulated without dairy, soy, wheat or artificial ingredients, and carries non-GMO, Upcycled Certified and 100% vegan certifications.
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Free shipping on orders above the minimum order value threshold.
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Fyta in the news
Recent updates and background about Fyta, summarised in our own words.
FYTA develops technology to simplify plant care for consumers
The company FYTA has introduced a product or service intended to reduce uncertainty in caring for plants. The approach aims to give users clearer guidance on how to tend to their plants. The product was highlighted by Gadget Flow as a notable development in consumer plant care tools.
Dutch cannabis grower FYTA moves to next stage of closed chain trial
The Dutch cannabis cultivator FYTA is preparing for a following phase in an experiment focused on a closed cannabis supply chain. The initiative is taking place in the Netherlands and involves a controlled approach to cannabis production and distribution. Further details on the scope of the experiment were not provided in the available information.
James Wilks introduces FYTA protein powder for athletes
James Wilks, known as a producer of the documentary The Game Changers, has launched a performance protein powder under the name FYTA. The product is aimed at athletes and is plant-based. The launch was reported by Plant Based News.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Fyta
Answers to the most common questions, based on search behaviour and our own research.
Is Fyta a reliable webshop?
Fyta is operated by the team behind The Game Changers documentary and is built on Shopify, a widely used and trusted e-commerce platform. The site has a published refund policy, terms of service and privacy policy, which are standard markers of a legitimate online store.
Does Fyta offer free shipping?
Yes, Fyta offers free shipping on all orders of $60.00 or more.
Can I return a Fyta product if I am not satisfied?
Fyta has a published refund policy and an Orders and Returns section on its website. Customers are advised to check that page or contact the support team directly for the specific conditions.
How do I contact Fyta customer service?
Fyta can be reached via the contact form on their website at fyta.com. The site also features an FAQ section for common questions about orders and returns.
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