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Franco Bicycles is a direct-to-consumer bicycle brand that has been building road and gravel bikes since 2007. The company sells bikes, e-bikes, cycling apparel and accessories through its own webshop, with a focus on riders who want to get on their bikes and explore.
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About Francobicycles
Founded
2007
Main categories
Gravel bikes, road bikes, e-bikes, apparel
Business model
Direct-to-consumer
Demo days
Available, bookable via website
Trade-in program
Trade-up option available
Apparel
Archive jerseys and bibs made to order, ships within 3 weeks
Target audience
Road and gravel cyclists, urban commuters
Franco Bicycles positions itself in the premium segment of the direct-to-consumer bicycle market, targeting cyclists who ride both on and off paved roads. The brand started with road bikes and has since expanded its lineup to include gravel bikes and electric bikes, reflecting a shift toward versatile riding. Their direct-to-consumer model means they interact closely with riders to spec bikes suited to individual needs, drawing on more than a decade of those conversations. The brand has a laid-back California character, with references to coastline-inspired design and a philosophy that dirt roads are just as worthwhile as paved ones.
Active promotions
Ready to use with your order at Francobicycles.
Free demo ride on selected gravel or electric bikes when you schedule a demo day through the website.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Trade-in discount on a new bike when you hand in your old bike through the Trade-Up program.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Francobicycles in the news
Recent updates and background about Francobicycles, summarised in our own words.
Grimes Carbon: A Gravel Bike for Paved and Unpaved Roads
The Grimes Carbon is Franco Bicycles' high-performance gravel bike, designed for both road group rides and off-road trail riding. Road Bike Action noted that the bike leaves riders feeling more relaxed further into rough rides compared to more race-oriented gravel bikes.
Visit Francobicycles →Franco Bicycles Launches Electric Bike Collection
Franco Bicycles now offers a range of electric bikes aimed at urban riders who want to commute or run errands without arriving at their destination sweaty. The collection is positioned as a practical alternative to car trips for shorter journeys.
Visit Francobicycles →Which 3 Things Matter Most on a New Gravel Bike?
Drawing on more than a decade of conversations with riders, Franco Bicycles shares the three factors that matter most when speccing a new gravel bike. The article reflects the brand's direct-to-consumer experience of building bikes for a wide range of riders.
Visit Francobicycles →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Francobicycles
Answers to the most common questions, based on search behaviour and our own research.
Is Franco Bicycles a reliable webshop?
Franco Bicycles has been in business since 2007 and operates as a direct-to-consumer brand. The company offers demo days so customers can try a bike before purchasing, which points to a transparent and customer-oriented approach.
Can I try a Franco bike before I buy?
Yes. Franco Bicycles offers demo days for gravel bikes and electric bikes. Customers can schedule a demo through the website at a date that works for them.
Does Franco Bicycles accept old bikes as part payment?
Franco Bicycles has a Trade-Up program that allows customers to use their old bike to help pay for a new one. Details can be found on the webshop.
How long does it take to receive apparel from Franco Bicycles?
Archive jerseys and bibs from the Kit Archives collection are made to order and ship within 3 weeks of placing an order.
Your turn
Do you have experience with Francobicycles?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Francobicycles
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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