Complete pair discount: percentage off designer frames at checkout combined with a discount on lenses, applicable to a broad range of brands including luxury labels.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
FramesDirect.com is an online eyewear retailer offering eyeglasses, prescription sunglasses, sunglasses, and contact lenses for men, women, and children. The shop carries a wide range of brands, from everyday names like Ray-Ban and Coach to luxury labels such as Gucci, Versace, and Burberry.
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About FramesDirect.com
Main assortment
Eyeglasses, prescription sunglasses, sunglasses, contact lenses
Target audience
Men, women, and children
Shipping
Free shipping on orders (contact lenses: free over $175)
Returns
Easy returns and exchanges available
Customer service
Mon-Sat, 9:00 AM to 6:00 PM EST; toll-free 1-800-248-9427
Insurance
Accepts vision insurance and FSA/HSA benefits
Featured brands
Ray-Ban, Oakley, Gucci, Versace, Burberry, Maui Jim, Nike and more
Specialty service
Certified optician available within one business day
FramesDirect.com positions itself as a full-service online optician, catering to customers who want to handle their entire eyewear purchase, including prescription lenses, from home. The assortment spans budget-friendly house brands to premium designer frames, covering a broad middle-to-luxury price segment. A notable aspect of the platform is its integration with vision insurance providers and FSA/HSA benefits, which sets it apart from purely fashion-oriented eyewear shops. Certified opticians are available for questions, and the shop also offers lens-only orders and AI-powered concierge assistance.
Active promotions
Ready to use with your order at FramesDirect.com.
Flash sale with up to 50% off selected eyeglasses and sunglasses, available for a limited period across multiple categories.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
FramesDirect.com in the news
Recent updates and background about FramesDirect.com, summarised in our own words.
Shop Eyewear by Frame Color
FramesDirect.com offers a dedicated section where customers can browse eyeglasses, sunglasses, and prescription sunglasses organized by frame color. This makes it easier to find eyewear from favorite brands that matches a specific style preference.
Find the Right Frame by Shape
The shop allows customers to filter eyewear by frame shape, including wayfarers, aviators, and rectangles. Shoppers can browse these shape-specific collections across designer brands in one convenient overview.
Browse Eyewear by Frame Type
FramesDirect.com features a browsing tool that lets customers search for eyeglasses and sunglasses by frame type, helping them find the exact style they need from the designers they prefer.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about FramesDirect.com
Answers to the most common questions, based on search behaviour and our own research.
Is FramesDirect.com a reliable online eyewear shop?
FramesDirect.com states that customer satisfaction is its top priority and that every transaction should result in a convenient and successful shopping experience. The shop employs certified opticians who can answer questions within one business day, and it offers clear return and exchange policies.
Does FramesDirect.com offer free shipping?
FramesDirect.com advertises free shipping on eyewear orders. For contact lens orders, free shipping applies to purchases over $175.
Can I use my vision insurance on FramesDirect.com?
Yes, FramesDirect.com supports multiple vision insurance carriers and allows customers to sync their benefits at checkout. FSA and HSA accounts can also be used and combined with other promotions.
What is the return policy at FramesDirect.com?
FramesDirect.com offers an easy returns and exchanges policy. Customers can find the full details under the Return and Exchange Policy section on the website.
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