20% discount on a first starter kit order when signing up for a subscription, with no minimum commitment period.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Front of the Pack (FOTP) is a US-based online store specialising in vet-formulated dog supplements and air-dried dog food. The brand focuses on science-backed, natural ingredients without fillers, byproducts or GMOs.
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About Fotp
Main product
Daily dog health supplement (The One)
Format
Powder, sprinkled over food
Subscription discount
20% off all subscriptions
Calories per scoop
4 calories
Expected results
Visible results in as little as 4 weeks
Made in
USA
Key certifications
Non-GMO, pesticide-free, no fillers or additives, hypoallergenic
Target audience
Dog owners seeking premium, vet-developed nutrition
Front of the Pack positions itself in the premium pet health segment, targeting dog owners who want evidence-based nutritional support rather than generic supplement products. The company was founded by a team of veterinarians, biochemists and dog lovers who argue that many common canine health issues are preventable with proper nutritional support. Their flagship product, The One, is a daily powder supplement designed for whole-body health coverage across joints, gut, skin and mental wellbeing. Ingredients are human-grade, pharmaceutical purity, traceable to their source and backed by studies conducted specifically on dogs.
Active promotions
Ready to use with your order at Fotp.
Free shipping included on all auto-refill subscription orders after the initial starter kit delivery.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Fotp in the news
Recent updates and background about Fotp, summarised in our own words.
SEPTA Transit Police May Strike During Philadelphia Summer Season
Transit police employed by SEPTA are potentially facing a work stoppage during a busy summer period in Philadelphia. The situation raises concerns about public transportation safety and service continuity during a high-traffic time of year.
Visit Fotp →The One: a powder supplement designed for full-body canine health
Front of the Pack's flagship product targets joints, gut health, skin and mental wellbeing in a single daily serving. The formula uses brand-name, pharmaceutical-grade ingredients studied specifically in dogs rather than repurposed human research.
Canine health decline drives demand for preventive nutrition
Front of the Pack points to rising rates of arthritis, obesity, skin problems and gut issues in dogs as the core motivation behind the brand. The company argues that many of the most common diagnoses made by US veterinarians are preventable with the right nutritional support.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Fotp
Answers to the most common questions, based on search behaviour and our own research.
Is Front of the Pack a trustworthy store?
Front of the Pack was developed by a team of veterinarians and biochemists, and their Chief Science Officer holds multiple veterinary qualifications. The brand reports over 1,500 five-star reviews and emphasises transparent, traceable ingredient sourcing.
Can I cancel my subscription to The One at any time?
According to the website, there are no long-term commitments attached to the starter kit, and customers can cancel their subscription at any time.
How do I give my dog The One supplement?
The One comes as a powder that can be sprinkled directly onto a dog's meal or mixed into a treat. The website notes it has a natural broth-like flavour that suits even fussy dogs.
What is included in the Front of the Pack starter kit?
The starter kit offers 20% off a first order and includes a subscription to auto-refills after the initial delivery, also at 20% savings and with free shipping.
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