Free nylon strap upgrade when joining the waitlist before placing a preorder
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Fort is a premium strength-focused wearable and companion app, currently available for preorder at $309. The device is designed for people who train with weights, attend workout classes, and want to track recovery without the distractions of a smartwatch.
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About Fort
Starting price
$309 (preorder)
Expected shipping
Q2 2027
Battery life
7+ days
Cancellation policy
Fully refundable before shipment
Available finishes
Silver, Black, Gold
Strap options
Silicone (included), Nylon (+$10), Leather (+$50)
Built by
Former Tesla engineers
Product type
Strength wearable and app
Fort positions itself firmly in the premium segment of the fitness wearable market, targeting strength training enthusiasts who feel underserved by step-counting and sleep-score-focused devices. The product is screen-free by design, carries a battery life of over seven days, and is built to withstand the physical demands of lifting and gripping. Its aesthetic leans closer to jewelry than performance gear, making it suitable for all-day wear. Fort was developed by a team of former Tesla engineers and is backed by angels from OpenAI and Tesla, placing it in a well-funded but pre-launch category with an expected shipping date of Q2 2027.
Active promotions
Ready to use with your order at Fort.
Leather strap upgrade at no extra cost when referring three friends to the waitlist
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Fort in the news
Recent updates and background about Fort, summarised in our own words.
Fort Walton Beach woman rebuilds after food truck explosion
A woman from Fort Walton Beach is working to move on following an explosion involving her food truck. The incident caused significant disruption to her livelihood. She has expressed her intention to recover and continue forward.
Visit Fort →Denver man identified after fatal accident at Tour de Fat festival
A man from Denver lost his life after being struck by a truck during the Tour de Fat festival. His identity has since been confirmed by officials. The incident drew significant attention in the local community.
Visit Fort →Fatal crash in Fort Collins results in victim identification
Authorities have identified the person who died following a deadly traffic crash in Fort Collins. The incident has been reported by local news outlets. No further details about the circumstances are available from the provided information.
Visit Fort →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Fort
Answers to the most common questions, based on search behaviour and our own research.
Is Fort a reliable company to order from?
Fort is a pre-launch startup founded by former Tesla engineers and backed by investors including angels from OpenAI and Tesla. The preorder is fully refundable and can be cancelled at any time before shipment, which limits financial risk for early buyers.
When will Fort ship my order?
Fort has announced that the Signature Edition is expected to ship in Q2 2027. The Founders' Edition has already sold out. Customers can join the waitlist or place a preorder in advance.
Can I get a refund if I change my mind?
Yes. Fort states that all preorders are fully refundable and can be cancelled at any time before the device ships.
Is there a way to get a discount or free upgrade on my preorder?
Fort offers a free nylon strap upgrade for customers who join the waitlist before preordering. Referring three friends upgrades that further to a leather strap.
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