Free nylon strap upgrade when joining the waitlist before placing a preorder
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Fort is a premium strength-focused wearable and companion app, currently available for preorder at $309. The device is designed for people who train with weights, attend workout classes, and want to track recovery without the distractions of a smartwatch.
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About Fort
Starting price
$309 (preorder)
Expected shipping
Q2 2027
Battery life
7+ days
Cancellation policy
Fully refundable before shipment
Available finishes
Silver, Black, Gold
Strap options
Silicone (included), Nylon (+$10), Leather (+$50)
Built by
Former Tesla engineers
Product type
Strength wearable and app
Fort positions itself firmly in the premium segment of the fitness wearable market, targeting strength training enthusiasts who feel underserved by step-counting and sleep-score-focused devices. The product is screen-free by design, carries a battery life of over seven days, and is built to withstand the physical demands of lifting and gripping. Its aesthetic leans closer to jewelry than performance gear, making it suitable for all-day wear. Fort was developed by a team of former Tesla engineers and is backed by angels from OpenAI and Tesla, placing it in a well-funded but pre-launch category with an expected shipping date of Q2 2027.
Active promotions
Ready to use with your order at Fort.
Leather strap upgrade at no extra cost when referring three friends to the waitlist
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Fort in the news
Recent updates and background about Fort, summarised in our own words.
Over 5,000 medical students moved out of Fort Sam Houston dorms
More than 5,000 medical students have been relocated from dormitories at Joint Base San Antonio, Fort Sam Houston. The move was prompted by concerns related to the facility's infrastructure. Alternative housing arrangements have been made for the affected students.
Visit Fort →Fort Bend County sees sharp decline in mosquito activity after aerial treatment
Fort Bend County has reported an 83 percent reduction in mosquito activity following an aerial treatment campaign. The significant drop suggests the intervention had a measurable effect on the local mosquito population. County officials shared the results via local news outlets.
Visit Fort →Fire breaks out at beach shop on Fort Lauderdale Beach
Emergency crews responded to a fire at a beach shop located on Fort Lauderdale Beach. The blaze was successfully extinguished by firefighting teams. No further details about the cause or extent of the damage were provided.
Visit Fort →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Fort
Answers to the most common questions, based on search behaviour and our own research.
Is Fort a reliable company to order from?
Fort is a pre-launch startup founded by former Tesla engineers and backed by investors including angels from OpenAI and Tesla. The preorder is fully refundable and can be cancelled at any time before shipment, which limits financial risk for early buyers.
When will Fort ship my order?
Fort has announced that the Signature Edition is expected to ship in Q2 2027. The Founders' Edition has already sold out. Customers can join the waitlist or place a preorder in advance.
Can I get a refund if I change my mind?
Yes. Fort states that all preorders are fully refundable and can be cancelled at any time before the device ships.
Is there a way to get a discount or free upgrade on my preorder?
Fort offers a free nylon strap upgrade for customers who join the waitlist before preordering. Referring three friends upgrades that further to a leather strap.
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