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First Aid Beauty is a skincare brand focused on developing problem-solving formulas designed for sensitive and reactive skin. The webshop offers a range of products covering cleansers, moisturizers, exfoliators, serums, and sun protection, organized by skin concern and product line.

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At a glance

About First Aid Beauty

Free shipping
On all orders
Discount new customers
15% off first order
Loyalty program
FAB FAM rewards program
Subscription savings
20% off with Subscribe + Save
FSA/HSA eligible
Select products qualify
Customer service phone
1-800-322-3619
Customer service email
Skin types covered
All skin types, with focus on sensitive skin
First Aid Beauty positions itself in the mid-range skincare segment with a clinical focus, targeting consumers who deal with specific skin concerns such as eczema, keratosis pilaris, dullness, acne, and dry skin. The brand emphasizes that its formulas are designed for sensitive skin, making it accessible to a broad audience that may have struggled to find suitable skincare elsewhere. Products are organized both by category and by skin concern, which reflects a consumer-first approach to navigation and product selection. The brand operates under the P&G umbrella and offers a subscription model, a loyalty program called FAB FAM, and FSA/HSA eligibility on select items, suggesting it targets health-conscious and value-aware shoppers.
June 2026

Active promotions

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Recent

First Aid Beauty in the news

Recent updates and background about First Aid Beauty, summarised in our own words.

First Aid Beauty

Shop All First Aid Beauty Products

First Aid Beauty offers a full overview of its skincare range, covering problem-solving solutions for every skin concern. All products are clinically proven and formulated with sensitive skin in mind.

First Aid Beauty

New Arrivals for Everyday and SOS Skin Concerns

First Aid Beauty regularly adds new products to its lineup, developed for both daily skincare routines and urgent skin concerns. All new arrivals are backed by clinical results.

First Aid Beauty

Gift Sets and Value Kits Now Available

First Aid Beauty offers curated gift sets and value kits featuring its most popular formulas, suitable for gifting or building a complete skincare routine at a reduced price.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about First Aid Beauty

Answers to the most common questions, based on search behaviour and our own research.

Is First Aid Beauty a trustworthy webshop?

First Aid Beauty is a skincare brand that operates under P&G, one of the world's largest consumer goods companies. The brand has an established loyalty program, a customer service phone line, and a clear returns and shipping policy, which are indicators of an organized and accountable retailer.

Does First Aid Beauty offer free shipping?

Yes, First Aid Beauty offers free shipping on all orders, with no minimum order value mentioned on the website.

Can I return products if I am not satisfied?

First Aid Beauty has a returns and exchanges policy in place. For specific details on the return window and conditions, customers are advised to consult the returns page on the website or contact customer service at [email protected].

How can I contact First Aid Beauty customer service?

Customers can reach First Aid Beauty by phone at 1-800-322-3619 or by email at [email protected]. The customer service team handles questions about orders, returns, loyalty, and subscriptions.

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