Bundle discount: buy two faucet or shower filters together and save up to 40% compared to purchasing individually.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Filterbaby is an American webshop specialising in clinically tested water filters designed to improve skin and hair health. The brand sells faucet and shower filters, along with replacement refills, directly to consumers online.
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About Filterbaby
Starting price
$45 (replacement refill)
Main products
Faucet filters, shower filters, replacement refills
Filter lifespan
Approximately 90 days per refill
Filtration effectiveness
Up to 99.9% chlorine removal, stays 98% effective after 10,000L
Materials
Food-grade titanium-aluminium, no plastic shell
Customer service
Via email: [email protected]
Filters sold
500,000+
Average rating
4.8 out of 5 stars
Filterbaby positions itself in the premium skincare-adjacent segment, targeting consumers who treat water quality as part of their daily skincare routine. The brand's philosophy is science-driven rather than trend-driven, with clinical testing, doctor recommendations, and awards such as Time Best Invention 2024 forming the backbone of its credibility. Products are made from food-grade titanium-aluminium rather than plastic, which sets them apart from conventional shower filters that can leach microplastics. With over 500,000 filters sold since 2022 and more than 6,000 five-star reviews, Filterbaby operates firmly at the higher end of the home water filter market.
Active promotions
Ready to use with your order at Filterbaby.
Seasonal sale: selected filters and bundles available at up to 50% off during promotional periods.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Filterbaby in the news
Recent updates and background about Filterbaby, summarised in our own words.
Discount code offers 15% off Filterbaby products sitewide
A promotional code is currently available that provides customers with a 15% discount on all purchases from the Filterbaby website. The offer applies to the brand's range of skincare-focused water filters, which have received industry recognition.
Visit Filterbaby →Dermatologists weigh in on the growing popularity of shower filters
Shower filters have seen a notable rise in consumer interest, prompting USA TODAY 10BEST to examine the trend. The publication consulted dermatologists to provide context on the potential benefits and limitations of these products.
Visit Filterbaby →Filterbaby products now available at Target stores nationwide
Filterbaby has announced an expansion of its retail presence by making its products available at Target locations across the United States. This move marks a broader step into brick-and-mortar retail for the brand.
Visit Filterbaby →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Filterbaby
Answers to the most common questions, based on search behaviour and our own research.
Is Filterbaby a reliable webshop?
Filterbaby has sold over 500,000 filters since launching in 2022 and has accumulated more than 6,000 five-star reviews. The brand holds the Time Best Invention 2024 award and is recommended by board-certified doctors and dermatologists, which suggests a credible track record.
How often do you need to replace the Filterbaby filter?
Filterbaby recommends replacing the filter refill every 90 days. Replacement packs are available individually or in multi-packs, and the brand offers a subscription option to make reordering easier.
What does the Filterbaby filter actually remove from the water?
According to Filterbaby, the filter removes up to 99.9% of chlorine and chloramine, certain heavy metals, and other contaminants as small as 0.00001mm. The brand claims it remains up to 98% effective after 10,000 litres of use.
How do I contact Filterbaby customer service?
Filterbaby can be reached by email at [email protected]. The website also has pages for customer service, a privacy policy, a refund policy, and subscription policy information.
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