First custom hair color set at a reduced introductory price for new customers
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eSalon US is an American online shop that creates custom at-home hair color, formulated from scratch by licensed colorists and shipped directly to the customer's door. The service is available across multiple countries and is priced starting at $26.00 per order.
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About eSalon US
Starting price
$26.00 per color set
Main product
Custom at-home hair color
Gray coverage
Up to 100%
Awards
10x Allure Best of Beauty winner, Hall of Fame member
Customer reviews
67,610 reviews, 4.1 rating
Colorists
Licensed colorists create each shade
Delivery
Shipped to your door
Available regions
US, Canada, UK, Ireland, Australia, New Zealand, Germany, Austria, Switzerland, Spain, France, Italy, Netherlands and more
eSalon positions itself in the mid-range personal care segment, targeting consumers who want salon-quality results without the salon visit. Each hair color order is individually crafted based on the customer's specific color goals, including options for up to 100% gray coverage. The brand has won 10 Allure Best of Beauty Awards, earning Hall of Fame status, which places it among recognized names in the at-home hair color category. The typical customer is someone looking for a personalized, subscription-friendly alternative to both generic box dye and professional salon appointments.
Active promotions
Ready to use with your order at eSalon US.
Subscription discount for customers who sign up for recurring color deliveries
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
eSalon US in the news
Recent updates and background about eSalon US, summarised in our own words.
eSalon earns 10th Allure Best of Beauty Award
eSalon has now won the Allure Best of Beauty Award ten times, securing its place in the Allure Hall of Fame. The recognition highlights the brand's consistent performance in the at-home hair color category.
Custom hair color starting at $26.00
eSalon offers its made-to-order hair color sets starting at $26.00, with each formula crafted by a licensed colorist based on individual customer input. The entry price makes personalized color accessible without a salon appointment.
eSalon expands into custom hair growth products
Alongside its established hair color and hair care lines, eSalon has launched a custom hair growth product range. The addition broadens the brand's focus from color-only solutions to a wider personalized hair care offering.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about eSalon US
Answers to the most common questions, based on search behaviour and our own research.
Is eSalon US a reliable shop?
eSalon has collected over 67,000 customer reviews with an average rating of 4.1 out of 5. The brand has won 10 Allure Best of Beauty Awards and holds Hall of Fame status, which indicates a consistent track record in the at-home hair color market.
How does eSalon customize hair color?
Customers share their color goals during the ordering process, and a licensed colorist then formulates a shade from scratch based on that input. Each order is made individually rather than selected from a fixed range of shades.
What does eSalon cost?
The custom hair color set starts at $26.00. Pricing may vary depending on region and product selection.
Does eSalon ship internationally?
Yes, eSalon ships to a range of countries including the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and several European countries. Prices and product availability may differ by region.
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