Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Equipment Plus, operating under the domain donut-supplies.com, is a specialist webshop focused entirely on the donut and bakery equipment industry. The store supplies everything needed to open, run, and scale a donut business, from commercial fryers and proofers to donut mixes and finishing supplies.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Equipment Plus
You write a review, we donate to a good cause on your behalf.
No donations have been made for Equipment Plus yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Equipment Plus
Main category
Donut and bakery equipment and supplies
Target audience
Donut shop owners and aspiring food entrepreneurs
Product range
Machines, mixes, fryers, proofers, icings, fillings, packaging and more
Brands carried
Belshaw, Lil Orbits (confirmed in product listings)
Additional services
Consulting and donut-making training
Custom options
Custom blending available
Market segment
Mid to professional/commercial
Equipment Plus targets aspiring and established donut shop owners who need a single source for both equipment and consumables. The range spans entry-level countertop donut machines through to fully automated commercial donut robot systems from brands such as Belshaw and Lil Orbits, suggesting a positioning across the mid-to-professional segment. Beyond hardware, the shop carries donut mixes, shortenings, icings, fillings, and paper products, making it a one-stop supplier for day-to-day operations. Consulting and donut-making training services are also listed, indicating the business serves customers who are new to the industry as well as those looking to expand.
Active promotions
Ready to use with your order at Equipment Plus.
Free shipping on orders above a set order value for commercial equipment purchases
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Discounted starter bundle combining a donut machine, donut mix, and shortening for new shop owners
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Equipment Plus in the news
Recent updates and background about Equipment Plus, summarised in our own words.
Local Business Steps In to Preserve Life-Saving Equipment
A local business has intervened to secure life-saving equipment after concerns were raised about the inaction of council members. The news comes alongside reports of public frustration over ongoing roadworks in the city and a council initiative seeking input on travel habits from residents.
Agricultural Equipment Tariffs Reduced to 15 Percent
Tariffs on agricultural equipment have been lowered to 15 percent, according to recent industry reporting. The update also touches on a potential reorganisation at CNH and includes the latest sales forecasts from dealers in the sector.
Agricultural Equipment Tariffs Reduced to 15 Percent
Tariffs on agricultural equipment have been lowered to 15 percent, marking a notable change for the sector. The update also touches on a possible reorganization at CNH and includes recent sales forecasts from dealers in the agricultural machinery market.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Equipment Plus
Answers to the most common questions, based on search behaviour and our own research.
Is Equipment Plus a reliable webshop?
Equipment Plus operates a dedicated specialist store for donut and bakery supplies at donut-supplies.com. The site lists established commercial brands such as Belshaw and Lil Orbits and offers additional consulting and training services, which are indicators of a business with operational depth. Checking independent customer reviews on platforms like Image Review can give a clearer picture of buyer experiences.
What kind of products does Equipment Plus sell?
The store carries a very broad range covering donut machines, commercial fryers, proofers, dough sheeters, donut mixes, shortenings, icings, fillings, display cases, packaging, and general bakery tools. It is designed to supply everything needed to run a donut or small bakery operation.
Does Equipment Plus also help if I am new to running a donut shop?
Yes, the website lists consulting and donut-making training as available services, which suggests the business is set up to support customers who are opening a donut shop for the first time.
Does Equipment Plus sell both equipment and ingredients?
Yes, the assortment combines large commercial equipment such as donut robots and fryers with consumables including donut mixes, yeast, powdered sugar, icings, fillings, and shortening, making it possible to source both in one place.
Your turn
Do you have experience with Equipment Plus?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Equipment Plus
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
