Complimentary ear styling session included with an in-studio piercing appointment
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ENNUI Atelier is a Swedish fine jewelry brand and piercing studio based in Stockholm, offering a curated selection of gold earrings, necklaces, bracelets, and rings alongside professional piercing and permanent jewelry services. The brand operates both as an online shop and a physical studio located within the Nordiska Kompaniet department store.
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About ENNUI
Founded
2019
Studio location
Nordiska Kompaniet, Stockholm
Main category
Fine jewelry and piercing
Main assortment
Earrings, necklaces, bracelets, rings, silk scarves
Gold types
Yellow gold, white gold, rose gold
Stones
Diamonds, sapphires, pearls and more
Piercing method
Single needle, full sterilization
Permanent jewelry
18K gold, welded, MRI-safe
ENNUI Atelier positions itself in the premium segment, targeting consumers who approach jewelry as a form of personal expression rather than purely decorative purchase. Founded in 2019 by Sophie Antonsson, the brand combines fine jewelry retail with professional piercing services, a concept described as a first in Scandinavia. Materials are predominantly recycled gold with conflict-free diamonds and ethically sourced gemstones, placing sustainability at the center of the brand's identity. The typical customer is style-conscious and interested in building a personal jewelry collection over time, with or without in-studio guidance.
Active promotions
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Bundle discount when purchasing multiple jewelry pieces as a set
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
ENNUI in the news
Recent updates and background about ENNUI, summarised in our own words.
ENNUI Atelier introduces permanent jewelry welded in 18K gold
The brand offers a permanent jewelry service using recycled 18K gold chains with optional diamonds or gemstones, welded directly onto the client for lasting wear. The pieces are described as non-magnetic and safe for MRI scans.
Pop-up piercing suite brings ENNUI Atelier experience to new locations
ENNUI Atelier operates a portable piercing suite that travels to various cities and boutiques, bringing its professional piercing setup and jewelry selection beyond the Stockholm studio. The service includes expert guidance and a curated jewelry selection on location.
ENNUI Atelier built on the symbolism of the number three
Founder Sophie Antonsson based the brand's origin on the numerological significance of three, representing birth, life, and death, as a guiding principle when launching ENNUI Atelier in 2019. The brand was conceived with the aim of inspiring people to express their full potential through jewelry.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about ENNUI
Answers to the most common questions, based on search behaviour and our own research.
Is ENNUI Atelier a reliable place to buy jewelry?
ENNUI Atelier has been operating since 2019 and has a physical studio in Stockholm's Nordiska Kompaniet department store. The brand has worked with a number of publicly known figures, including Victoria Beckham and Malin Åkerman. Customer reviews on this page provide a direct picture of recent buyer experiences.
Can I get a piercing at ENNUI Atelier without buying jewelry online?
Yes, ENNUI Atelier offers in-studio piercing appointments at its location in Nordiska Kompaniet in Stockholm. Appointments include a personal consultation and a complimentary beverage. A pop-up piercing service is also available at various locations.
What is permanent jewelry and how does it work?
Permanent jewelry at ENNUI Atelier consists of 18K gold pieces with optional diamonds or gemstones that are welded onto the wearer rather than fastened with a clasp. The pieces are non-magnetic and described as safe for MRI scans, designed for continuous long-term wear.
What materials does ENNUI Atelier use in its jewelry?
The brand predominantly uses recycled gold and sources conflict-free diamonds exclusively. Gemstones are procured from suppliers who follow sustainable and ethical mining practices, and the brand states it strives to use only certified ethically produced stones.
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