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Enjoynotbeer is the webshop behind Not Beer, an American sparkling water sold in 16oz tallboy cans that is positioned as a zero carb, zero alcohol, zero calorie alternative to beer. The brand leans heavily into humor and American pop culture to set itself apart in the crowded bottled water market.

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At a glance

About Enjoynotbeer

Main product
Sparkling water in 16oz tallboy cans
Alcohol content
0%
Calories
Zero
Carbohydrates
Zero
Available via
Webshop, Amazon, retail stores
Customer service
Country
United States
Target audience
Adults seeking non-alcoholic beverage alternatives
Not Beer targets consumers who want the social experience of cracking open a can without the alcohol, calories, or carbohydrates that come with actual beer. The brand operates in the novelty beverage segment, combining functional sparkling water with self-aware, comedic branding that has attracted media attention for its deliberately absurd positioning. Customers are likely adults who appreciate irreverent humor and are looking for a fun, non-alcoholic drink option for social occasions or everyday hydration. The product is available through the brand's own webshop, on Amazon, and through a selection of physical retail locations.
October 2026

Active promotions

Ready to use with your order at Enjoynotbeer.

Free shipping on orders above a certain order value when buying directly through the webshop.
To the shop
Discounted bundle pricing when purchasing multiple cases of Not Beer in a single order.
To the shop
Recent

Enjoynotbeer in the news

Recent updates and background about Enjoynotbeer, summarised in our own words.

Enjoynotbeer

Not Beer attracts media attention for its satirical water branding

Not Beer has been featured in multiple media outlets, with coverage noting its cheerfully absurd approach to marketing sparkling water in beer-style cans. Publications have described it as cutting through the fizz of the crowded bottled water industry.

Enjoynotbeer

Not Beer now available on Amazon and in retail stores

In addition to its own webshop, Not Beer can be ordered through Amazon and found in physical stores across the United States via the brand's store locator. This multi-channel approach makes the product accessible to a wider audience.

Enjoynotbeer

Not Beer Inc. trademarks its core slogans

Not Beer Inc. has registered both Not Beer and Never a Bad Time as official trademarks, signaling the brand's intent to protect its distinctive identity in the novelty beverage market.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Enjoynotbeer

Answers to the most common questions, based on search behaviour and our own research.

Is Enjoynotbeer a reliable webshop?

Not Beer Inc. is a registered company operating under the trademark Not Beer and Never a Bad Time. The webshop is reachable via [email protected], and the product is also sold through Amazon, which adds an additional layer of purchase security for consumers.

What exactly is Not Beer?

Not Beer is an American sparkling water sold in a 16oz tallboy can, designed to look and feel like a beer can without containing any alcohol, carbohydrates, or calories. It comes in multiple bold flavors with smooth carbonation.

Where can I buy Not Beer besides the webshop?

Not Beer is available through the brand's own webshop, via Amazon, and in physical retail stores. The website includes a store locator to help customers find nearby stockists.

Can I contact Enjoynotbeer if something goes wrong with my order?

Customers can reach Not Beer Inc. directly by email at [email protected]. No phone number or live chat is listed on the website.

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