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Elims is an American online store specializing in dentist-formulated oral care products, with a focus on sustainability and science-backed ingredients. The brand was founded by Dr. Casey Lau, DDS, and positions itself at the intersection of clinical effectiveness and environmental responsibility.

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At a glance

About Elims

Founded by
Dr. Casey Lau, DDS
Main category
Sustainable oral care
Key assortment
Toothpastes, whitening, toothbrushes, travel bundles
Free shipping from
$35 (US orders)
Key ingredient
Hydroxyapatite (nature-derived)
Headquarters
Los Angeles, CA, USA
Customer service
Target audience
Eco-conscious consumers, sensitive teeth
Elims targets consumers who want oral care products that are both effective and eco-conscious, without having to compromise on one or the other. The brand operates in the mid-to-premium segment, with products formulated around hydroxyapatite, a naturally derived mineral marketed as an alternative to conventional fluoride. All products are developed and tested by a licensed dentist, Dr. Casey Lau, DDS, which sets Elims apart from many direct-to-consumer oral care brands. The assortment includes toothpastes, whitening products, toothbrushes and travel bundles, with an emphasis on sensitive teeth and planet-friendly packaging.
November 2026

Active promotions

Ready to use with your order at Elims.

Free shipping on orders of $35 or more within the US, automatically applied at checkout.
To the shop
Bundled travel sets available at a reduced combined price compared to purchasing individual products separately.
To the shop
Recent

Elims in the news

Recent updates and background about Elims, summarised in our own words.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Elims

Answers to the most common questions, based on search behaviour and our own research.

Is Elims a reliable webshop?

Elims is a US-based oral care brand with products formulated by a licensed dentist, Dr. Casey Lau, DDS. The company provides a contact email address and a physical business address in Los Angeles, California, which are positive indicators of legitimacy.

Does Elims offer free shipping?

Yes, Elims offers free shipping on US orders of $35 or more. Shipping costs for orders below this threshold are calculated at checkout.

How can I contact Elims customer service?

Elims can be reached by email at [email protected]. The company also provides a contact form on its website.

What makes Elims toothpaste different from regular toothpaste?

Elims products are formulated with hydroxyapatite, a mineral the brand describes as a nature-derived alternative to conventional fluoride. All formulas are developed and tested by a dentist, including for use by people with sensitive teeth.

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