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Ecco Bella is an American online store offering vegan, plant-based beauty and wellness products, including organic cosmetics, natural skin care, and gut-health supplements under the Boon Broth line. The shop is based in West Orange, New Jersey, and ships to customers with free shipping on orders over $75.

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At a glance

About Ecco Bella

Free shipping from
$75
Main categories
Makeup, Skin Care, Supplements, Boon Broth
Product philosophy
Vegan, cruelty-free, organic, non-GMO, gluten-free
Headquarters
West Orange, NJ, United States
Customer referral program
$10 for referrer and friend
Rewards program
Available
Prices from
$33.00
Skin quiz
Available on website
Ecco Bella positions itself at the intersection of beauty and wellness, targeting health-conscious consumers who prioritize vegan, cruelty-free, and organic formulations. The brand was founded by Sally Malanga, a self-described health and wellness advocate whose philosophy centers on plant-based living for the benefit of both people and the planet. The product range spans organic makeup, liposomal skin care enriched with carotenoids, and Boon Broth, a savory plant-based mineral protein powder aimed at supporting gut health, skin condition, and focus. The shop operates in the mid-range premium segment, with individual products starting around $33 and bundles and subscriptions available for repeat buyers.
October 2026

Active promotions

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Refer a friend and both receive $10 off a future purchase through the referral program.
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Recent

Ecco Bella in the news

Recent updates and background about Ecco Bella, summarised in our own words.

People for the Ethical Treatment of Animals (PETA)

Ecco Bella Fragrances Listed Among Cruelty-Free Picks Under $50

PETA highlighted a selection of cruelty-free fragrances available at accessible price points. Ecco Bella was included among the recommended options. The recognition reflects the brand's commitment to animal-friendly product development.

Yahoo

Ecco Bella Named Among Top Organic Makeup Brands

Yahoo published a roundup of organic makeup brands recognized for both clean formulations and reliable performance. Ecco Bella was featured among the selected labels. The inclusion suggests the brand is considered a notable option within the clean beauty market.

People.com

Tracy Anderson Becomes the Face of Ecco Bella

Celebrity fitness personality Tracy Anderson was announced as the new brand ambassador for Ecco Bella, a green beauty company. The partnership was covered by People.com. This collaboration brought wider public attention to the brand's focus on natural and ethical beauty products.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Ecco Bella

Answers to the most common questions, based on search behaviour and our own research.

Is Ecco Bella a reliable webshop?

Ecco Bella has been operating as an established online beauty and wellness brand, founded by Sally Malanga. The store offers a rewards program, a referral program, and a satisfaction guarantee, which are indicators of an organized retail operation.

Does Ecco Bella offer free shipping?

Yes, Ecco Bella offers free shipping on orders over $75.

Can I return products if I am not satisfied?

Ecco Bella mentions a guarantee, shipping and returns policy on their website. It is recommended to check the dedicated returns page for the specific terms and conditions before ordering.

Does Ecco Bella offer discounts or promotions?

Ecco Bella has an active referral program that gives both the referrer and the referred friend $10 off. The store also offers subscriptions and bundles, which typically provide savings compared to single purchases.

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