Subscribe to the quarterly EBY box and save up to 50% on bra and panty sets compared to individual retail prices.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
EBY is a US-based online lingerie brand specialising in wire-free, seamless bras and underwear designed for all-day comfort. The shop is known for its subscription model and a fit guarantee that promises a comfortable result or a replacement.
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About EBY (US)
Main category
Lingerie and underwear
Product range
Seamless bras, bralettes, panties, sets and bundles
Free shipping from
$120
Fit guarantee
100% Fit Guarantee
Subscription
Quarterly box, starting at $49
Subscription discount
Up to 50% savings on subscription boxes
Sale
Up to 75% off on sale items
Target audience
Women seeking wire-free, comfortable everyday lingerie
EBY positions itself in the mid-range lingerie segment, targeting women who prioritise comfort and fit over structured or wired designs. The brand's philosophy centres on removing common pain points, such as underwires, poor fit and visible lines, through seamless construction and a variety of styles ranging from sheer bralettes to lift-enhancing designs. A subscription service allows customers to receive a curated or self-selected box of bras and panties every three months at a discounted rate, which forms a core part of the brand's recurring business model. With over 18,000 five-star reviews cited on their website, the brand appears to have built a loyal customer base that values both the product range and the convenience of the subscription offer.
Active promotions
Ready to use with your order at EBY (US).
Bundle three or more panties from the Mix and Match range and receive a reduced per-item price compared to buying separately.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
EBY (US) in the news
Recent updates and background about EBY (US), summarised in our own words.
EBY launches the Smoothing Bra as its latest addition to the bra range
EBY has added the Smoothing Bra to its lineup, expanding its wire-free collection beyond existing styles such as the Relief Bra and the Support Bralette. The new style follows the brand's signature seamless approach.
EBY POP collection returns after high demand
The EBY POP collection, described on the site as sweet, light and sexy, has returned to the shop following an earlier sellout period. Shoppers are encouraged not to wait, as previous availability was limited.
Mix and Match Panties offer commando feel with full coverage
EBY markets its Mix and Match Panties range with the tagline commando feel, actual coverage, positioning the styles as an alternative for shoppers who prefer minimal sensation without sacrificing coverage. Three panties can be combined for $139.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about EBY (US)
Answers to the most common questions, based on search behaviour and our own research.
Is EBY a reliable place to buy lingerie online?
EBY is an established US lingerie brand with over 18,000 five-star reviews listed on their own website. They offer a 100% Fit Guarantee, which provides some assurance for shoppers who are uncertain about sizing.
Does EBY offer free shipping?
Yes, EBY offers free shipping on orders over $120. Orders below that threshold are subject to standard shipping costs.
How does the EBY subscription work?
Subscribers receive a box of bras and panties every three months, starting at $49. Customers can choose their own styles or opt for a curated surprise box, and the subscription can be skipped or cancelled at any time.
What sizes does EBY carry?
EBY offers bras in band sizes 32 through 44 and cup sizes A through G. Panties are available from XS up to size 4X, covering a broad range of body types.
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