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Behave is an American candy brand that makes low-sugar gummy candy designed for people who want to enjoy sweets without the blood sugar spikes that come with conventional confectionery. Each pouch contains just 3 grams of sugar, 80 calories, and 5 grams of net carbs.
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Recent updates and background about Eatbehave, summarised in our own words.
Behave gummy candy contains just 3 grams of sugar and 5 grams of net carbs per pouch, making it one of the few candy products on the market explicitly developed with blood sugar management in mind. The brand was created by founder Mayssa after growing up with a diabetic father in a household where sweets were not allowed.
Behave states that 100% of its leadership and R&D teams are comprised of women, making it the sole female-owned company in a sector where women are significantly underrepresented. The brand frames this not only as a business fact but as part of a broader commitment to changing the food industry.
Through its giving-back programme, Behave allocates 1% of all online revenue to charitable organisations selected in collaboration with its customer community. Partner organisations are chosen on a rotating basis, guided by causes the community considers timely and important.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
Answers to the most common questions, based on search behaviour and our own research.
Behave is a legitimate candy brand with its own webshop, founded by Mayssa, who developed the product with support from chefs and food scientists. The brand has received coverage in mainstream media and has a clearly stated product philosophy and return-to-charity commitment.
Behave offers free shipping on orders of $50 or more. Below that threshold, shipping costs apply.
Behave gummies contain only 3 grams of sugar and 80 calories per pouch, compared to 40 or more grams of sugar in conventional gummy candy. The products are sweetened naturally, contain no sugar alcohols, and are designed not to spike blood sugar levels.
Yes, Behave explicitly markets its candy as suitable for people with diabetes, PCOS, and those following a keto diet. The brand states the candy is blood sugar friendly and contains only 5 grams of net carbs per pouch.
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