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Behave is an American candy brand that makes low-sugar gummy candy designed for people who want to enjoy sweets without the blood sugar spikes that come with conventional confectionery. Each pouch contains just 3 grams of sugar, 80 calories, and 5 grams of net carbs.

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At a glance

About Eatbehave

Main category
Low-sugar candy
Product range
Gummy bears and gummy stars, sweet and sour varieties
Sugar per pouch
3 grams or less
Calories per pouch
80
Net carbs per pouch
5 grams
Free shipping from
$50
Target audience
Diabetics, people with PCOS, keto dieters, kids
Charitable giving
1% of online sales donated to charity
Behave positions itself at the intersection of health-conscious eating and genuine candy enjoyment, targeting consumers who have traditionally had to avoid sweets due to diabetes, PCOS, keto diets, or a general preference for cleaner eating. The brand was founded by Mayssa, who grew up in a household where candy was off-limits because of her father's diabetes, and that personal history shapes the product philosophy: candy that both she and her diabetic father can eat without concern. All products are non-GMO, gluten-free, grain-free, dairy-free, and free from artificial ingredients and sugar alcohols, with natural colors and flavors throughout. Behave is a fully female-founded and female-led company, with women making up the entirety of its leadership and R&D teams.
September 2026

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To the shop
Try the Everything Pack, which bundles multiple pouch varieties at a set price, giving a lower per-pouch cost compared to buying individual boxes.
To the shop
Recent

Eatbehave in the news

Recent updates and background about Eatbehave, summarised in our own words.

Eatbehave

Behave candy is designed to be suitable for diabetics and keto dieters

Behave gummy candy contains just 3 grams of sugar and 5 grams of net carbs per pouch, making it one of the few candy products on the market explicitly developed with blood sugar management in mind. The brand was created by founder Mayssa after growing up with a diabetic father in a household where sweets were not allowed.

Eatbehave

Behave is the only female-founded and female-led company in the candy industry

Behave states that 100% of its leadership and R&D teams are comprised of women, making it the sole female-owned company in a sector where women are significantly underrepresented. The brand frames this not only as a business fact but as part of a broader commitment to changing the food industry.

Eatbehave

Behave donates 1% of online sales to charity organisations

Through its giving-back programme, Behave allocates 1% of all online revenue to charitable organisations selected in collaboration with its customer community. Partner organisations are chosen on a rotating basis, guided by causes the community considers timely and important.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Eatbehave

Answers to the most common questions, based on search behaviour and our own research.

Is Behave a reliable webshop?

Behave is a legitimate candy brand with its own webshop, founded by Mayssa, who developed the product with support from chefs and food scientists. The brand has received coverage in mainstream media and has a clearly stated product philosophy and return-to-charity commitment.

How much does shipping cost at Behave?

Behave offers free shipping on orders of $50 or more. Below that threshold, shipping costs apply.

What makes Behave candy different from regular gummy candy?

Behave gummies contain only 3 grams of sugar and 80 calories per pouch, compared to 40 or more grams of sugar in conventional gummy candy. The products are sweetened naturally, contain no sugar alcohols, and are designed not to spike blood sugar levels.

Is Behave candy suitable for people with diabetes or on a keto diet?

Yes, Behave explicitly markets its candy as suitable for people with diabetes, PCOS, and those following a keto diet. The brand states the candy is blood sugar friendly and contains only 5 grams of net carbs per pouch.

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