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Wheel Hero, operating under Dunford, Inc., is a US-based online retailer specialising in wheels, rims, and tires for cars and trucks. The shop has been active since 1992 and ships its products free of charge across the country.
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About Dunford, Inc.
Founded
1992
Shipping
Free ground shipping
Fitment guarantee
100% fitment guarantee
Warranty
Lifetime structural warranty on wheels
Mounting and balancing
Available
Financing
0% APR via Affirm, all credit types
Customer service phone
305-728-7803
Customer service hours
Monday to Friday, 8am to 5:30pm EST
Wheel Hero targets car and truck owners who want to upgrade or replace their wheels and tires without visiting a physical store. The webshop operates in the mid-range to premium segment, carrying an extensive catalogue of brands ranging from everyday names like Konig and Touren to high-end options such as BBS, Asanti Black, and Fuel Forged. A built-in vehicle selector allows shoppers to filter products by make, model, and year, covering vehicles from 1942 through 2027. The shop backs its fitment with a formal guarantee, and mounting and balancing services are listed as available alongside a lifetime structural warranty on wheels.
Active promotions
Ready to use with your order at Dunford, Inc..
Free ground shipping on all wheel and tire orders, with no minimum order value required.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bundle deal: purchase a complete wheels and tires package through the package builder and receive mounting and balancing at a reduced rate.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Dunford, Inc. in the news
Recent updates and background about Dunford, Inc., summarised in our own words.
Obituary Notice for Mary Agnes Dunford
An obituary for Mary Agnes Dunford has been published through Flinch and Bruns Funeral Home, Inc., located in Lynbrook, NY. The notice is archived via Tribute Archive. No further details about the deceased are available from the available information.
Obituary: William Dunford of Lancaster, New York (2025)
William Dunford, a resident of Lancaster, New York, passed away in 2025. A notice of his passing was published in the Buffalo News.
Schreiber Foods appoints new president before CEO retirement
Schreiber Foods has announced the appointment of a new president in anticipation of CEO Ron Dunford's upcoming retirement. The leadership transition reflects the company's preparation for a change at the top of its executive team.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Dunford, Inc.
Answers to the most common questions, based on search behaviour and our own research.
Is Wheel Hero (Dunford, Inc.) a reliable webshop?
Wheel Hero has been in business since 1992 and offers a 100% fitment guarantee on all wheels and tires. The shop also provides a lifetime structural warranty on wheels, which suggests a degree of commitment to product quality.
Does Wheel Hero offer free shipping?
Yes, Wheel Hero advertises free ground shipping on all orders, with no minimum order value stated.
What happens if the wheels or tires do not fit my vehicle?
The shop offers a 100% fitment guarantee. Customers can use the vehicle selector on the website to find products confirmed to fit their specific make, model, and year before purchasing.
Can I finance a purchase at Wheel Hero?
Yes, Wheel Hero offers 0% APR financing through Affirm and states that financing is available for all credit types.
Your turn
Do you have experience with Dunford, Inc.?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
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Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
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