Free shipping on U.S. orders above a minimum order value, allowing customers to combine products and save on delivery costs.
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dpHUE is an American haircare brand focused on maintaining and enhancing hair color between salon visits. The product range includes color-depositing treatments, root touch-up kits, apple cider vinegar hair care, and scalp care products.
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About Dphue
Free shipping from
$50 on U.S. orders
Product type
At-home hair color care
Certifications
Leaping Bunny Certified (cruelty-free)
Free of
Parabens, SLS, SLES sulphates
Target audience
Color-treated hair consumers
Developed with
Salon professionals
Loyalty program
HUE Crew Rewards
Prices from
$29
dpHUE positions itself in the premium at-home haircare segment, targeting consumers who color their hair and want to extend the life of their salon results without frequent appointments. The brand was developed in collaboration with salon professionals and emphasizes clean formulations: products are color-safe, paraben-free, sulphate-free (SLS and SLES), and Leaping Bunny certified cruelty-free. The typical customer is someone with colored hair, whether brunette, blonde, or red, who is looking for a structured at-home routine supported by shade-specific products. dpHUE distinguishes itself by offering a full ecosystem of tools, from shade finders and hair quizzes to a loyalty rewards program called the HUE Crew.
Active promotions
Ready to use with your order at Dphue.
Bundle and save offer where customers can purchase multiple dpHUE products together at a reduced combined price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Dphue in the news
Recent updates and background about Dphue, summarised in our own words.
dpHUE launches full salon-quality product collection
dpHUE's complete product range is now available online, covering everything from scalp care to shine treatments. Each formula is described as crafted to restore balance, protect color, and support healthy hair every day.
Visit Dphue →Root and gray coverage collection highlighted
dpHUE offers a dedicated collection for root and gray coverage, including the Root Touch-Up Kit with permanent crème color for up to two applications. The kit is listed as an award winner and one of the brand's best sellers.
Visit Dphue →Gloss+ color depositing conditioner available in 13 shades
The dpHUE Gloss+ is a one-step color depositing and deep-conditioning treatment that requires no mixing and contains no peroxide or ammonia. It is available in 10 pigmented shades plus a sheer option.
Visit Dphue →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Dphue
Answers to the most common questions, based on search behaviour and our own research.
Is dpHUE a reliable webshop?
dpHUE is a dedicated haircare brand with products developed alongside salon professionals and recognized in publications such as Allure. The site offers a loyalty rewards program, a shade finder, and a hair quiz, which suggests an established and structured customer experience.
Does dpHUE offer free shipping?
Yes, dpHUE offers free shipping on U.S. orders of $50 or more. For orders below this threshold, shipping costs may apply.
Are dpHUE products safe for color-treated hair?
All dpHUE products are formulated to be color-safe, sulphate-free, and paraben-free. The brand is specifically designed for consumers who color their hair and want to protect their color between salon visits.
How do I choose the right dpHUE product for my hair color?
dpHUE offers a 30-second Hair Quiz on its website to help customers find a suitable routine. There is also a dedicated Gloss+ and Glossy Glaze Shade Finder and an ACV Hair Rinse Mini Quiz for more specific product selection.
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