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Daisebeauty is the online home of DAISE, a mood-matching fragrance and body care brand that positions itself at the accessible end of the personal care market. The brand is certified cruelty-free, dermatologically tested, and formulated according to what it calls a Clean Promise.
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About Daisebeauty
Main category
Fragrance and body care
Product range
Body mists, deodorants, body washes, lip balms, body butter, bath bombs, scrubs, jelly soap
Formulation standard
Clean Promise, derm tested, cruelty-free certified
Also available at
Target and other stockists
Target audience
Teens and young adults
Parent company
ZURU Edge Limited
Social channels
TikTok, Instagram, Facebook
Geographic focus
United States (primary)
DAISE targets consumers, particularly younger shoppers and teens, who want body care and fragrance products that feel playful and expressive rather than serious or clinical. The brand sits in the affordable segment and is available both through its own webshop and via third-party retailers such as Target. Its range spans fragrance body mists, deodorants, foaming body washes, lip balms, bath bombs, and body butters, all grouped around a mood-matching concept. DAISE is a property of ZURU Edge Limited and markets itself heavily through social platforms such as TikTok and Instagram.
Active promotions
Ready to use with your order at Daisebeauty.
Introductory bundle discount when purchasing a fragrance body mist together with a matching body wash or body butter from the same scent line.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Daisebeauty in the news
Recent updates and background about Daisebeauty, summarised in our own words.
Daise Beauty launches a new fragrance with distinctive packaging
Daise Beauty has introduced a new scent, presented in packaging that has drawn attention for its visual design. The launch adds a fragrance product to the brand's existing lineup.
Visit Daisebeauty →Daise among finalists for 2025 Glossy Beauty and Wellness Awards
Daise has been named as a finalist for the 2025 Glossy Beauty and Wellness Awards, alongside established names such as Prada, Maybelline and Prose. The recognition places the relatively new brand in the company of well-known industry players.
Visit Daisebeauty →Jaimee Lupton on building accessible beauty brands for a new generation
Jaimee Lupton has spoken about her approach to developing mass-market beauty brands aimed at younger consumers. Her strategy focuses on creating products that are widely available and appealing to a broad audience.
Visit Daisebeauty →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Daisebeauty
Answers to the most common questions, based on search behaviour and our own research.
Is Daisebeauty a reliable webshop?
DAISE is a brand owned by ZURU Edge Limited, a known consumer goods company. Products are also sold through established retailers such as Target, which adds a layer of familiarity for shoppers. The website lists a privacy policy, terms of use, and a cookie policy.
Where can I buy DAISE products besides the website?
DAISE products are available through third-party stockists including Target. The website includes a 'where to buy' section that lists current retail partners.
Are DAISE products safe for sensitive skin?
The brand states that its products are dermatologically tested and formulated according to a Clean Promise. Consumers with specific skin concerns are advised to check individual product ingredients before purchasing.
What kinds of products does DAISE sell?
DAISE sells a range of body care and fragrance products including body mists, deodorant sprays, foaming body washes, body butters, exfoliating scrubs, bath bombs, jelly soaps, and several lip care products such as lip balms and a peptide lip butter balm.
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