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Cupshe US is an online fashion retailer specializing in swimwear, resortwear, and vacation-oriented clothing for women. The webshop delivers to the United States, Canada, Australia, the United Kingdom, and several other countries.
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About Cupshe US
Main category
Swimwear and resortwear
Target audience
Women, all body types
Ships to
United States, Canada, Australia, United Kingdom, Germany, France, New Zealand, Spain, Poland, Italy, Mexico, Europe
Free returns
Free for registered email subscribers and app users
Loyalty program
Cupshe Club
New subscriber discount
15% off with email subscription, 20% off 2+ items with SMS subscription
Currency
USD ($)
Sizing options
Standard, DD+, long torso, mix and match
Cupshe positions itself in the accessible mid-range segment, targeting women who are looking for vacation and leisure clothing that combines style with wearability. The assortment centers around swimwear such as bikinis and one-pieces, alongside resortwear, dresses, rompers, and shapewear, all styled around travel and leisure occasions. The brand's stated philosophy emphasizes body inclusivity and intentional design, with fit options ranging from DD+ and tummy control to long torso and adjustable styles. Cupshe regularly collaborates with influencers and public figures, and operates a loyalty program called the Cupshe Club.
Active promotions
Ready to use with your order at Cupshe US.
Buy two or more items and receive 20% off when signing up for SMS updates as a new subscriber.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Cupshe US in the news
Recent updates and background about Cupshe US, summarised in our own words.
Cupshe Style Included in Roundup of Tummy Control Swimsuits
HELLO! Magazine compiled a list of fourteen swimsuits with tummy control features, aimed at women over 40, covering styles recommended for 2026. Cupshe is featured among the brands considered worth considering for this category.
Cupshe Dismisses Employee Over Discriminatory Collaboration Policy
Cupshe terminated an employee after a talent manager received communication stating that the brand would not enter into collaborations with Black individuals. The incident became public and drew widespread attention to the company's internal practices.
Cupshe Sculpting Swimsuit Praised by Shoppers for Fit Across Ages
A Cupshe swimsuit priced at around 40 dollars has received positive feedback from customers who highlight its shaping effect and a notable design feature. InStyle reported that shoppers consider the style flattering for a broad range of ages.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Cupshe US
Answers to the most common questions, based on search behaviour and our own research.
Is Cupshe US a reliable webshop?
Cupshe US is an established online retailer with a wide assortment, a loyalty program, and structured policies including free returns for registered subscribers. The site features influencer collaborations and community campaigns, which indicates an active and operational business.
Does Cupshe offer free returns?
Yes, Cupshe offers free returns and exchanges for registered email subscribers. App users also qualify for free returns.
What discounts can you get at Cupshe?
New subscribers can receive 15% off with an email sign-up or 20% off two or more items with an SMS subscription. The webshop also runs regular sales with discounts between 10% and 50% on selected styles.
Which countries does Cupshe ship to?
Cupshe ships to the United States, Canada, Australia, the United Kingdom, Germany, France, New Zealand, Spain, Poland, Italy, Mexico, and other European countries.
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