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Crook & Marker is an American brand that produces USDA Organic certified alcoholic beverages with zero sugar, including sparkling and still fruit-flavored drinks and hard iced teas. The products are made with organic ingredients such as quinoa, amaranth, millet, and cassava root, and are positioned as gluten-free and vegan.
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About Crookandmarker
Main category
Ready-to-drink alcoholic beverages
Alcohol content
5% ABV
Sugar content
Zero sugar
Certifications
USDA Organic, gluten-free, vegan
Key ingredients
Quinoa, amaranth, millet, cassava root
Product lines
Bubs (sparkling), Still, Crooked Tea (hard iced tea)
Charitable partnership
American Diabetes Association
Country
United States
Crook & Marker was founded by Ben Weiss, who previously launched Bai Antioxidant Beverages, with the stated goal of bringing transparency and organic ingredients to the alcoholic beverage market. The brand targets adult consumers who want flavorful alcoholic drinks without added sugar or artificial ingredients, and positions itself as an alternative to conventional hard seltzers and sugar-loaded canned cocktails. With a 5% ABV across its product range and a focus on bold fruit flavors, the brand occupies a health-conscious segment of the ready-to-drink alcohol category. Crook & Marker also contributes to the American Diabetes Association, which reflects its focus on reduced-sugar consumption.
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Crookandmarker in the news
Recent updates and background about Crookandmarker, summarised in our own words.
Crook & Marker introduces Crooked Tea hard iced tea
The brand expanded its product range with Crooked Tea, a hard iced tea line that follows the same zero sugar and organic ingredient standards as its other beverages. The product is positioned as a no-nonsense alternative to sugar-laden canned teas.
Crook & Marker supports the American Diabetes Association
The brand has established a contribution to the American Diabetes Association, aligning its zero sugar product positioning with a broader public health message around sugar reduction.
Founder Ben Weiss brings organic ingredients to alcohol market
Ben Weiss, previously known for founding Bai Antioxidant Beverages, launched Crook & Marker to introduce organic and transparent ingredient practices to the ready-to-drink alcohol segment. The brand uses base ingredients including quinoa, amaranth, millet, and cassava root instead of conventional grain or malt bases.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Crookandmarker
Answers to the most common questions, based on search behaviour and our own research.
Is Crook & Marker a trustworthy brand?
Crook & Marker is a registered trademark of Crook & Marker LLC and was founded by Ben Weiss, also known for founding Bai Antioxidant Beverages. The products carry USDA Organic certification, which involves independent verification of ingredient claims.
Are Crook & Marker drinks really zero sugar?
According to the brand, all Crook & Marker products contain zero sugar. They are also certified USDA Organic and made exclusively with natural ingredients, with no artificial flavors or sweeteners listed.
Where can I buy Crook & Marker drinks?
Crook & Marker products are available through a store locator on their website, which allows consumers to find nearby retailers. The brand works with retailers and distributors across the United States.
Are Crook & Marker drinks suitable for people with dietary restrictions?
Yes, the drinks are certified gluten-free and vegan, in addition to being USDA Organic certified. They contain zero sugar and are made without spirits as federally classified.
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