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Cleverman is an American online shop specializing in customized beard dye and hair color products for men. Kits are built based on a short quiz and are priced starting at $12.95.
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About Cleverman
Starting price
$12.95
Main category
Beard dye and hair color for men
Vegan
Yes, 100% vegan
Ammonia-free
Yes
Application time
5 to 10 minutes
Kit combinations
Over 10,000 personalized options
Target audience
Men
Kits sold
500,000+
Cleverman targets men who want to cover gray hair or reshape their beard color without the harsh experience of conventional dye products. The brand positions itself in the mid-range segment with a focus on personalization, offering over 10,000 possible kit combinations based on shade, coverage preference, and application style. Its formulas are ammonia-free and 100% vegan, developed with proprietary SkinArmour technology for sensitive skin and CleverMatch technology for natural-looking color blending. The typical Cleverman customer values a quick, mess-free application and a result that does not look artificially dyed.
Active promotions
Ready to use with your order at Cleverman.
Introductory trial kit available at a reduced price for first-time customers, allowing them to experience the personalized dye system before committing to a full-price order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bundle discount when ordering multiple kits or combining a beard dye kit with a hair dye kit in a single order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Cleverman in the news
Recent updates and background about Cleverman, summarised in our own words.
Cleverman Season 2 Trailer Now Available
A trailer for the second season of Cleverman has been released. The clip was highlighted by Mshale and features coverage attributed to Matthew Schaefer. Beyond the trailer itself, no further details about the season are provided in the available information.
Cleverman Season 2 Trailer Released
A trailer for the second season of Cleverman has been made available. The release was noted by Mshale, a publication covering African and diaspora community news.
Beard Dyes for Sensitive Skin Reviewed in 2026 Roundup
FashionBeans published an overview of beard dye products suited for people with sensitive skin. The selection focuses on options that provide color without causing irritation.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Cleverman
Answers to the most common questions, based on search behaviour and our own research.
Is Cleverman a reliable webshop?
Cleverman has an average rating of 4.7 out of 5 based on over 2,283 verified reviews and has sold more than 500,000 kits. The brand has also received a Men's Health Award, which points to a track record of customer satisfaction.
How does the Cleverman quiz work?
Customers take a short two-minute quiz on the Cleverman website about their hair type, desired shade, and coverage preference. Based on the answers, Cleverman builds a personalized dye kit including the right color, tools, instructions, and cleanser.
Is Cleverman beard dye suitable for sensitive skin?
Cleverman products are ammonia-free and developed with SkinArmour technology, which is specifically engineered for sensitive skin and scalp comfort. Customer reviews mention positive experiences with sensitive skin.
Can one Cleverman kit be used multiple times?
Yes, Cleverman kits are designed to be reusable for multiple applications, which the brand also highlights as part of its zero-waste approach.
Your turn
Do you have experience with Cleverman?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Cleverman
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
